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April 24, 2013

In-app advertising revenues to reach $2 billion in U.S. in 2013

CONNECTIONS™ hosts adRise, NAGRA, Rovi, Samsung, and YuMe in session on business models for second-screen services

Parks Associates today announced adRise, NAGRA, Rovi, Samsung, and YuMe will discuss revenue strategies and consumer app usage in the session “Monetization of Connected Devices: Apps and Advertising” at CONNECTIONS™, co-located with CTIA, May 20-23 in Las Vegas.

The research firm reports that ad-supported apps will account for 88% of all apps downloaded in the U.S. by 2016, accounting for 26% of all app revenues.

CONNECTIONS™: The Premier Connected Home Conference, hosted by Parks Associates, focuses on innovative strategies to monetize solutions for the connected consumer. The conference features research sessions on OTT video, apps, mobile and connected CE, and the connected home.

“U.S. revenues for the smartphone and tablet in-app advertising market will reach nearly $2 billion this year," said Heather Way, Senior Research Analyst, Parks Associates. “Younger consumers, including Millennials, are more inclined to engage in second-screen search, discovery, and social activities, and their recall and response rates for in-app ads are higher than other consumer segments. At CONNECTIONS™, we will explore the strategies to monetize their engagement.”

“This topic couldn’t be more relevant to the burgeoning connected home conversation," said Michael Hudes, EVP, YuMe. "We’re seeing a steady push for multiscreen video advertising supported by consumer interaction widespread across all devices. A recent Parks Associates study reveals in the past 30 days, 69% of U.S. broadband households watched video on a computer, 18% on a tablet, and 29% on a mobile phone. These consumer use cases are what will continue to develop and shape the connected home ecosystem."

"adRise is seeing tremendous demand from both brand advertisers and premium content distributors for distributing and monetizing content on connected TV devices," said Thomas Ahn Hicks, Head, Business Development & Strategy, adRise. "Due to our patent-pending technologies, we've become the leading advertising and content monetization platform for connected TV devices. Advertisers are seeking interactive, targetable video ads while content distributors are realizing high ROI that they can only get from interactive video ads on the living-room TV."

The executive session, moderated by Way on May 20 at 3 p.m., analyzes the different business models and consumer preferences for recommendation and second-screen services, including fee-based apps, in-app purchases, and advanced advertising.


  • Thomas Ahn Hicks, Head, Business Development & Strategy, adRise
  • Steve Cho, Head, Service Strategy, Marketing, and E-Commerce, Samsung Media Solution Center America, Samsung
  • Michael Hudes, EVP, YuMe
  • Jeff Siegel, SVP Worldwide Advertising, Rovi
  • Paul Woidke, SVP Strategy, Advanced Advertising, NAGRA

include Cisco, Sprint, Allegro, Lowe's, Qualcomm, Sutherland Global Services, UpdateLogic, Arrayent, Asurion, Quatrro, Sigma Designs, Support.com, AlertMe, Linear, and HomePlug Alliance.

Contact sales@parksassociates.com, 972-490-1113, for sponsorship information. For information, visit http://www.connectionsconference.com and follow event updates on Twitter with the hashtag #connus13. Members of the press are invited to attend.


Parks Associates' 27th annual CONNECTIONS™: The Premier Connected Home Conference features an in-person conference on May 23-25, 2023 and multiple virtual sessions hosted throughout 2023. The event focuses on the adoption of technology including smart home, security, connected health, energy, and home automation.

Bringing together more than 1,500 senior executives, CONNECTIONS™ provides networking opportunities combined with visionary keynotes and virtual sessions. The Parks Associates analyst team leads all conference sessions, which are focused on technology innovations, consumer adoption and trends, product and service forecasts, and the evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design.

Throughout the event, sponsors offer demos during networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments.

CONNECTIONS™ 2023 features an in-person conference on May 23-25, 2023, with virtual sessions on March 2, July 20, and October 5. For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.