March 12, 2013
Parks Associates: Over one-third of smartphone and tablet users use mobile devices as TV guides
CONNECTIONS™ at CTIA hosts speakers DirecTV, mPortal, GetGlue, & ConnecTV to discuss second-screen experiences and usage
Parks Associates, host of CONNECTIONS™ at CTIA 2013, announced new mobile and app research today showing consumers are increasingly using mobile devices and second-screen apps as alternatives to traditional remote controllers and interactive program guides (IPGs). The research firm found 36% of smartphone owners and 35% of tablet owners search for product/service information on the device while watching TV. Over one-third regularly use apps to search for show-related information or check listings while in front of the TV.
"With second-screen offerings for TV shows like Breaking Bad and Glee, companies are catching up to current habits of viewers, who are already interacting with their mobile devices while watching TV," said Heather Way, senior research analyst, Parks Associates.
Parks Associates will host CONNECTIONS™: The Premier Connected Home Conference May 20-23 in Las Vegas, Nevada. Way will lead an interactive discussion with top executives from DirecTV, mPortal, GetGlue, and ConnecTV on Monday, May 20, in the session "Second-screen Evolution: New Experiences and Usage." The session addresses steps to improve the consumer experience, including the challenges in deploying and improving second-screen services and how content owners, TV service providers, and advertisers can benefit the most.
“CONNECTIONS™, hosted by Parks Associates and co-located with CTIA 2013, offers attendees and exhibitors an opportunity to experience executive insight and network with the experts and innovators who know how wireless technology and mobile platforms will seamlessly integrate with our homes," said Rob Mesirow, Vice President, Operations, CTIA. "Parks Associates has done an outstanding job gathering the right people together to talk about the implications of second-screen services, mobile video, and how businesses and consumers may benefit from future innovations in connected homes.”
Sean Besser, EVP, Business Development, Partnerships & Strategy, GetGlue
Stacy Jolna, CMO, ConnecTV
David Schlacht, Sr. Director for Multimedia, DirecTV
DP Venkatesh, CEO, mPortal
"Younger viewers are driving this change in viewer habits," Way said. "Over 25% of millennials (ages 18-30) with a smartphone engage in second-screen activity at least weekly while watching TV. Further, almost 20% of these millennials access pay-TV programs via their service provider on their smartphone, a rate 1.6 times higher than the general smartphone population. For many of these viewers, mobile is not the 'second screen' but just as important, or more so, than the TV screen."
CONNECTIONS™ features research presentations, keynotes, and interactive sessions focused on consumer trends, market analysis, and strategic insight from players within the connected home industries. Early sponsors are Allegro, Lowe's, Qualcomm, Sutherland Global Services, Arrayent, Support.com, and AlertMe.
Parks Associates will host the Connected Home Pavilion on the CTIA 2013 show floor, spotlighting service providers, device manufacturers, and advanced technology companies working on solutions for the connected consumer. Contact email@example.com, 972-490-1113 for sponsorship information or visit http://www.connectionsconference.com.
Parks Associates' 20th-annual CONNECTIONS™: The Premier Connected Home Conference will take place May 24-26 at the Hyatt Regency San Francisco Airport in San Francisco. CONNECTIONS™ hosts over 650 executives from the connected entertainment, IoT, and smart home industries and is focused specifically on strategies to fully engage consumers in the connected home experience.
The event provides networking opportunities and insights from industry players on entertainment, mobile, and smart home market segments. Parks Associates research team highlights the firm’s research throughout the event, including technology adoption and trends, forecasts of new products and services, evaluation of new business strategies, and recommendations about technology innovations, strategic partnerships, monetization opportunities, and value-added services. Throughout the three-day event, sponsors offer tabletop demos during networking events, spotlighting new technology innovations and services.
For more information, contact firstname.lastname@example.org, call 972-490-1113, visit www.connectionsconference.com.
About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.
Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, and Connected Health Summit: Engaging Consumers.