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March 12, 2013

Parks Associates: Over one-third of smartphone and tablet users use mobile devices as TV guides

CONNECTIONS™ at CTIA hosts speakers DirecTV, mPortal, GetGlue, & ConnecTV to discuss second-screen experiences and usage

Parks Associates, host of CONNECTIONS™ at CTIA 2013, announced new mobile and app research today showing consumers are increasingly using mobile devices and second-screen apps as alternatives to traditional remote controllers and interactive program guides (IPGs). The research firm found 36% of smartphone owners and 35% of tablet owners search for product/service information on the device while watching TV. Over one-third regularly use apps to search for show-related information or check listings while in front of the TV.

"With second-screen offerings for TV shows like Breaking Bad and Glee, companies are catching up to current habits of viewers, who are already interacting with their mobile devices while watching TV," said Heather Way, senior research analyst, Parks Associates.

Parks Associates research - Second-screen Activities

Parks Associates will host CONNECTIONS™: The Premier Connected Home Conference May 20-23 in Las Vegas, Nevada.  Way will lead an interactive discussion with top executives from DirecTV, mPortal, GetGlue, and ConnecTV on Monday, May 20, in the session "Second-screen Evolution: New Experiences and Usage." The session addresses steps to improve the consumer experience, including the challenges in deploying and improving second-screen services and how content owners, TV service providers, and advertisers can benefit the most.

CONNECTIONS™, hosted by Parks Associates and co-located with CTIA 2013, offers attendees and exhibitors an opportunity to experience executive insight and network with the experts and innovators who know how wireless technology and mobile platforms will seamlessly integrate with our homes," said Rob Mesirow, Vice President, Operations, CTIA. "Parks Associates has done an outstanding job gathering the right people together to talk about the implications of second-screen services, mobile video, and how businesses and consumers may benefit from future innovations in connected homes.”

Panel speakers:

  • Sean Besser, EVP, Business Development, Partnerships & Strategy, GetGlue
  • Stacy Jolna, CMO, ConnecTV
  • David Schlacht, Sr. Director for Multimedia, DirecTV
  • DP Venkatesh, CEO, mPortal

"Younger viewers are driving this change in viewer habits," Way said. "Over 25% of millennials (ages 18-30) with a smartphone engage in second-screen activity at least weekly while watching TV. Further, almost 20% of these millennials access pay-TV programs via their service provider on their smartphone, a rate 1.6 times higher than the general smartphone population. For many of these viewers, mobile is not the 'second screen' but just as important, or more so, than the TV screen."

CONNECTIONS™ features research presentations, keynotes, and interactive sessions focused on consumer trends, market analysis, and strategic insight from players within the connected home industries. Early sponsors are Allegro, Lowe's, Qualcomm, Sutherland Global Services, Arrayent, Support.com, and AlertMe.

Parks Associates will host the Connected Home Pavilion on the CTIA 2013 show floor, spotlighting service providers, device manufacturers, and advanced technology companies working on solutions for the connected consumer. Contact sales@parksassociates.com, 972-490-1113 for sponsorship information or visit http://www.connectionsconference.com.


Parks Associates' 27th annual CONNECTIONS™: The Premier Connected Home Conference features an in-person conference on May 23-25, 2023 and multiple virtual sessions hosted throughout 2023. The event focuses on the adoption of technology including smart home, security, connected health, energy, and home automation.

Bringing together more than 1,500 senior executives, CONNECTIONS™ provides networking opportunities combined with visionary keynotes and virtual sessions. The Parks Associates analyst team leads all conference sessions, which are focused on technology innovations, consumer adoption and trends, product and service forecasts, and the evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design.

Throughout the event, sponsors offer demos during networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments.

CONNECTIONS™ 2023 features an in-person conference on May 23-25, 2023, with virtual sessions on March 2, July 20, and October 5. For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com