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May 3, 2012


Parks Associates reports over 50% of U.S. Households want to connect pay-TV services to YouTube Content and Channels

Industry leaders address disruptive role of Connected Consumer Electronics at CONNECTIONS™ at TIA 2012

According to international research firm Parks Associates, 59% of U.S. broadband households want access to on-demand YouTube content through their pay-TV service, with the growing number of smart TVs and connected devices driving interest in online video options. Parks Associates will present new smart TV and connected consumer electronics research, with new content strategies to capture consumer interest and new revenues, at CONNECTIONS™ at TIA 2012, June 5-7 in Dallas, Texas.

Parks Associates reports over 80% of viewers interested in YouTube opt for a free, advertising-based offering, leaving few willing to pay to view YouTube content. However, the research firm notes, YouTube is investing in more original and professional content, with a growing lineup of channels and new functions such as Channel Search. By creating a more TV-like experience, YouTube enhances its value proposition to viewers, advertisers, and pay-TV providers.

“Connected consumer electronics, particularly smart TVs, are changing the consumer experience and creating opportunities for providers to lure subscribers away from OTT services such as Netflix and Hulu," said Stuart Sikes, President, Parks Associates. “Connected devices are impacting how companies distribute content, sell services, and position advertising. New business models and content services are dramatically changing the industry, making the focus of the CONNECTIONS™ Digital Living Conference extremely relevant.”

In multiple sessions at CONNECTIONS™, analysts and industry leaders will address connected consumer trends and provide in-depth market analysis:

“Connected CE offer multiple features beyond serving as portals for on-demand online content,” Sikes said. “These sessions examine the evolution of networked applications for CE and which features – including voice recognition, customizable app stores, and 3D – will be true game-changers.”

CONNECTIONS™ at TIA features over 100 high-level executives speaking about monetization and content distribution strategies, customer support, second-screen services, and other trends impacting the connected home industries and changing the ways consumers access content.

Sponsors include CEA, IBM, Hitachi, Actiontec, Affinegy, Allegro Software, Digitalsmiths, F-Secure, Jungo, PacketVideo, Quatrro, Sutherland Global Services, Verizon, Waterstone Management Group, Arrayent, Irdeto, Sigma Designs, and the HomePlug Powerline Alliance.

More information can be found at www.connectionsconference.com.

About CONNECTIONS™

Parks Associates' 25th annual CONNECTIONS™: The Premier Connected Home Conference features multiple virtual sessions hosted throughout 2021 focused on the adoption of technology including smart home, security, connected health, energy, home automation and entertainment solutions.

Bringing together more than 1,500 senior executives, CONNECTIONS™ provides networking opportunities combined with visionary keynotes and virtual sessions. The Parks Associates analyst team leads all conference sessions, which are focused on technology innovations, consumer adoption and trends, product and service forecasts, and the evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design.

Throughout the event, sponsors offer demos during virtual networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments.

CONNECTIONS™ 2021 features sessions on March 24, May 12, May 25-26, July 14, August 18, September 22, and November 9-10. For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

About TIA
The Telecommunications Industry Association (TIA) represents manufacturers and suppliers of global communications networks through standards development, policy and advocacy, business opportunities, market intelligence, and events and networking. TIA enhances the business environment for broadband, mobile wireless, information technology, networks, cable, satellite and unified communications. Members' products and services empower communications in every industry and market, including healthcare, education, security, public safety, transportation, government, the military, the environment, and entertainment. Visit tiaonline.org.