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April 4, 2012

Parks Associates to present app research and strategies as 67 million households worldwide adopt smart TVs

CONNECTIONS™ at TIA features research session on app platforms in the connected mobile and CE markets

Parks Associates will host the special research session "The Rise of the App Platform in the Mobile and CE Markets" at CONNECTIONS™ at TIA, June 5-7, in Dallas, Texas. This special session on June 6 will feature consumer research and expert analysis on strategies for developers and providers to differentiate their connected CE offerings.

"Apple is the dominant player in the tablet and smartphone markets, and its main competition is the Android operating system and applications platform," said Kurt Scherf, VP, Principal Analyst, Parks Associates. "But the ecosystem for the connected CE market is much more varied, with its own unique challenges. Apple is likely planning to port its Siri interface to smart TVs, but only 37% of iPhone 4S owners want a similar voice-command interface for their TV set."

Parks Associates research finds consumers are already creating overlapping use cases among different platforms. Currently 42% of U.S. consumers with a media tablet use the device to check listings while watching television.

According to Parks Associates, household penetration worldwide of Internet-connectable CE products as of year-end 2011 is:

Smart TVs: 67 million
Internet-connectable Blu-ray Players: 22 million
Internet-connectable Game Consoles: 75 million
Digital Video Media Players: 14 million
Media Tablets: 74 million

Scherf and Harry Wang, Director, Mobile and Health Research, Parks Associates, will present consumer research to highlight the key factors that will differentiate connected CE operating systems and applications platforms. They will also present expert analysis on market strategies to succeed in the app markets:

Strategies to grow development partnerships into efficient and effective app design and deployment
Connections between smart TV apps and mobile platforms such as tablets and smartphones
The case for leveraging premium content to create additional value

More information about TIA 2012: Inside the Network and CONNECTIONS™ at TIA can be found at tia2012.org and www.connectionsconference.com.


Parks Associates' 27th annual CONNECTIONS™: The Premier Connected Home Conference features an in-person conference on May 23-25, 2023 and multiple virtual sessions hosted throughout 2023. The event focuses on the adoption of technology including smart home, security, connected health, energy, and home automation.

Bringing together more than 1,500 senior executives, CONNECTIONS™ provides networking opportunities combined with visionary keynotes and virtual sessions. The Parks Associates analyst team leads all conference sessions, which are focused on technology innovations, consumer adoption and trends, product and service forecasts, and the evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design.

Throughout the event, sponsors offer demos during networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments.

CONNECTIONS™ 2023 features an in-person conference on May 23-25, 2023, with virtual sessions on March 2, July 20, and October 5. For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com

About TIA
The Telecommunications Industry Association (TIA) represents manufacturers and suppliers of global communications networks through standards development, policy and advocacy, business opportunities, market intelligence, and events and networking. TIA enhances the business environment for broadband, mobile wireless, information technology, networks, cable, satellite and unified communications. Members' products and services empower communications in every industry and market, including healthcare, education, security, public safety, transportation, government, the military, the environment, and entertainment. Visit tiaonline.org.