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June 4, 2012


MEDIA ALERT: Special Session at CONNECTIONS™ at TIA focuses on  Cloud Services Market for SMBs

Research firm Parks Associates and consulting firm Waterstone Management Group are hosting an invite-only research and networking session at CONNECTIONS™ at TIA that features discussion and analysis on the emerging business models for SMB (small and medium business) cloud services. The event, June 6 at 6:30 p.m., includes cocktails and networking with analysts and industry executives.

Parks Associates research shows there are roughly six million businesses in the U.S. with 1-99 employees but currently only 21% use offsite data backup and 16% have used remote technical support. The average SMB experiences nine tech support issues each month, costing 2-3 hours each in lost time and productivity.

Cloud-based technical services offer unique end-user propositions as value-added services. With the right market information, strategy, and execution, broadband providers and device manufacturers can create and expand new revenue streams with SMB offerings that combine their existing assets with new cloud-based solutions.

Parks Associates will present information defining the market, provide current and forecasted revenue growth, and show an overview of the fragmented market. Waterstone Management Group will augment that market view by presenting perspective and case studies to illustrate how service providers can monetize the cloud services opportunity.

What: "SMB Cloud Services: New Revenues & Opportunities," hosted by Parks Associates and Waterstone Management Group.

When: June 6, 6:30-8:00 P.M.

Where: Gaylord Texan Hotel & Convention Center
1501 Gaylord Trail, Grapevine, TX 76051

Interviews: Contact Holly Sprague, hsprague@gmail.com, +1.720.987.6614.

For information and to request an invitation, visit http://www.parksassociates.com/events/connections-us/agenda/cus-smb

CONNECTIONS™ sponsors: CEA, IBM, Hitachi, Actiontec, Affinegy, Allegro Software, Digitalsmiths, F-Secure, Jungo, PacketVideo, Quatrro, Radialpoint, Sutherland Global Services, Verizon, Waterstone Management Group, Arrayent, Irdeto, People Power, Sigma Designs, Veveo, and HomePlug Powerline Alliance.

More information can be found at www.connectionsconference.com.

About Waterstone Management Group
Waterstone Management Group is a boutique strategic advisory firm. The firm’s clients span the technology and service industries and range from technology-focused private investment firms to Fortune 100 technology companies. Working collaboratively with client senior management, Waterstone professionals use an expert-led model to address issues such as market share improvement, revenue growth, value creation, and operational performance. Founded in 2003, Waterstone operates out of offices in both Chicago and San Francisco. www.waterstonegroup.com

About CONNECTIONS™

Parks Associates' 27th annual CONNECTIONS™: The Premier Connected Home Conference features an in-person conference on May 23-25, 2023 and multiple virtual sessions hosted throughout 2023. The event focuses on the adoption of technology including smart home, security, connected health, energy, and home automation.

Bringing together more than 1,500 senior executives, CONNECTIONS™ provides networking opportunities combined with visionary keynotes and virtual sessions. The Parks Associates analyst team leads all conference sessions, which are focused on technology innovations, consumer adoption and trends, product and service forecasts, and the evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design.

Throughout the event, sponsors offer demos during networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments.

CONNECTIONS™ 2023 features an in-person conference on May 23-25, 2023, with virtual sessions on March 2, July 20, and October 5. For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com