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June 4, 2012


MEDIA ALERT: Special Session at CONNECTIONS™ at TIA focuses on  Cloud Services Market for SMBs

Research firm Parks Associates and consulting firm Waterstone Management Group are hosting an invite-only research and networking session at CONNECTIONS™ at TIA that features discussion and analysis on the emerging business models for SMB (small and medium business) cloud services. The event, June 6 at 6:30 p.m., includes cocktails and networking with analysts and industry executives.

Parks Associates research shows there are roughly six million businesses in the U.S. with 1-99 employees but currently only 21% use offsite data backup and 16% have used remote technical support. The average SMB experiences nine tech support issues each month, costing 2-3 hours each in lost time and productivity.

Cloud-based technical services offer unique end-user propositions as value-added services. With the right market information, strategy, and execution, broadband providers and device manufacturers can create and expand new revenue streams with SMB offerings that combine their existing assets with new cloud-based solutions.

Parks Associates will present information defining the market, provide current and forecasted revenue growth, and show an overview of the fragmented market. Waterstone Management Group will augment that market view by presenting perspective and case studies to illustrate how service providers can monetize the cloud services opportunity.

What: "SMB Cloud Services: New Revenues & Opportunities," hosted by Parks Associates and Waterstone Management Group.

When: June 6, 6:30-8:00 P.M.

Where: Gaylord Texan Hotel & Convention Center
1501 Gaylord Trail, Grapevine, TX 76051

Interviews: Contact Holly Sprague, hsprague@gmail.com, +1.720.987.6614.

For information and to request an invitation, visit http://www.parksassociates.com/events/connections-us/agenda/cus-smb

CONNECTIONS™ sponsors: CEA, IBM, Hitachi, Actiontec, Affinegy, Allegro Software, Digitalsmiths, F-Secure, Jungo, PacketVideo, Quatrro, Radialpoint, Sutherland Global Services, Verizon, Waterstone Management Group, Arrayent, Irdeto, People Power, Sigma Designs, Veveo, and HomePlug Powerline Alliance.

More information can be found at www.connectionsconference.com.

About Waterstone Management Group
Waterstone Management Group is a boutique strategic advisory firm. The firm’s clients span the technology and service industries and range from technology-focused private investment firms to Fortune 100 technology companies. Working collaboratively with client senior management, Waterstone professionals use an expert-led model to address issues such as market share improvement, revenue growth, value creation, and operational performance. Founded in 2003, Waterstone operates out of offices in both Chicago and San Francisco. www.waterstonegroup.com

About CONNECTIONS™

Parks Associates' 22nd-annual CONNECTIONS™: The Premier Connected Home Conference will take place May 22-24, 2018, at the Hyatt Regency San Francisco Airport in San Francisco. CONNECTIONS™ is the premier connected home event hosting 600 executives from the connected entertainment, IoT, and smart home industries. The event provides a day of pre-show research workshops highlighting Parks Associates’ consumer data and analysis and two days of conference sessions focused on technology adoption and trends, forecasts for new products and services, evaluation of new business strategies, and recommendations about technology innovations, strategic partnerships, monetization opportunities, and value-added services.

The event provides executive networking opportunities and insights from industry leaders on entertainment, mobile, and smart home market segments. Throughout the event, sponsors offer tabletop demos during networking events, spotlighting new technology innovations and services.

For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, and Connected Health Summit: Engaging Consumers.

http://www.parksassociates.com