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May 17, 2012


Consumers Slow to Embrace Cloud Services for Digital Media, Says Parks Associates

Industry Leaders and Analysts Discuss Cloud Media and The Personal Cloud at CONNECTIONS™ at TIA 2012 Conference in Dallas Next Month

International research firm Parks Associates reports 22% of U.S. broadband households currently would refuse to buy a "cloud copy" of digital media, while almost 30% would require a physical copy in addition to a cloud copy.

Parks Associates and industry leaders will explore business models, profit strategies, and consumer interest for cloud services, storage, and computing at CONNECTIONS™ at TIA 2012, June 5-7, in Dallas, Texas. Cloud sessions feature executives from Catch Media, CSG Media, F-Secure, IBM, MediaNaviCo, Omnifone, Primadesk, and SugarSync.

“Roughly one-quarter of U.S. broadband households are interested in the 'cloud copy' concept, but for now, consumers in general are unwilling to pay a premium for cloud offerings, indicating a market still in its early stages," said Brett Sappington, Director, Research, Parks Associates. “Many companies are experimenting with business models around the personal cloud to find the path to profitability. At CONNECTIONS™, we will examine the lessons learned today that will allow tomorrow’s personal cloud services to quickly become profitable and sustainable.”

Cloud Sessions at CONNECTIONS™ at TIA 2012:

"The Media Cloud: Technology, Business, and the Consumer," June 5, 4:00 p.m., is sponsored by F-Secure. Speakers:

  • Marc Beckwitt, VP, Strategic Partnerships, MediaNaviCo, a Technicolor Company
  • Dean Bolte, Managing Director, The Americas, Omnifone
  • Nick Chakalos, President, Catch Media
  • Steve Levine, Director of Solutions, Content Cloud Ecosystem, F-Secure
  • Steve Samuels, SVP of Sales, CSG Media, LLC


"Industry Convergence and the Smarter Home Cloud,"
June 6, 2:30 p.m., is hosted and sponsored by IBM. Speakers:

  • Jerry Bruce, Consulting IT Specialist, IBM
  • Scott Burnett, Director, Global Consumer Electronics Industry, IBM Electronics Industry, IBM
  • Ted Connell, Senior Managing Consultant, IBM Global Business Services
  • Brian House, Senior Managing Consultant, IBM Strategy & Transformation
  • Eric Riddleberger, Vice President and Partner, IBM Global Business Services


"Personal Cloud - Path to Revenues,"
June 6, 3:30 p.m., examines solutions that allow consumers to store and access their personal content remotely. Speakers:

  • Srinivasa Venkataraman (Venky), CEO, Primadesk
  • Laura Yecies, CEO, SugarSync

CONNECTIONS™ at TIA, June 5-7 at the Gaylord Texan, is the leading event for service providers, device manufacturers, and advanced technology companies working on solutions for the connected consumer. The agenda features special research sessions on new growth markets and several sessions focused on digital content and entertainment services, including insights from executives at Best Buy, AT&T Digital Life, Starz Entertainment & Starz Media, TiVo, and Comcast.

CONNECTIONS™ at TIA 2012 sponsors include CEA, IBM, Hitachi, Actiontec, Affinegy, Allegro Software, Digitalsmiths, F-Secure, Jungo Software Technologies, PacketVideo, Quatrro, Radialpoint, Sutherland Global Services, Verizon, Waterstone Management Group, Arrayent, Irdeto, Sigma Designs, and HomePlug Powerline Alliance.

More information about CONNECTIONS™ at TIA can be found at www.connectionsconference.com.

About CONNECTIONS™

Parks Associates' 22nd-annual CONNECTIONS™: The Premier Connected Home Conference will take place May 22-24, 2018, at the Hyatt Regency San Francisco Airport in San Francisco. CONNECTIONS™ is the premier connected home event hosting 600 executives from the connected entertainment, IoT, and smart home industries. The event provides a day of pre-show research workshops highlighting Parks Associates’ consumer data and analysis and two days of conference sessions focused on technology adoption and trends, forecasts for new products and services, evaluation of new business strategies, and recommendations about technology innovations, strategic partnerships, monetization opportunities, and value-added services.

The event provides executive networking opportunities and insights from industry leaders on entertainment, mobile, and smart home market segments. Throughout the event, sponsors offer tabletop demos during networking events, spotlighting new technology innovations and services.

For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.