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MAY 12, 2011


CONNECTIONS™ Digital Living Conference to Examine $12 Billion Tech Support Market Next Month

Dell, EchoStar, iTOK.NET, and PlumChoice will discuss successful strategies and market dynamics for consumer tech support services

Parks Associates today announced "Technical Support as a Value-added Service" will be a key session at CONNECTIONS™: The Digital Living Conference and Showcase in Santa Clara on Wednesday, June 29. Executives from Dell, EchoStar, iTOK.NET, and PlumChoice will join host Parks Associates to discuss opportunities across retail, OEM, service provider, and independent channels for consumer tech support services, a market that will approach $12 billion in U.S. revenues by 2015.

“As customer retention becomes the top priority in service provider strategies, tech support is an area where providers can significantly improve satisfaction and, with remote diagnosis and troubleshooting, set the stage for future fee-based services," said Kurt Scherf, VP, Principal Analyst, Parks Associates. "More than 65 million U.S. households, over 70% of all PC households, experienced a computer-related tech issue in 2010, which is an immense market yet to be fully tapped."

Parks Associates, which will host CONNECTIONS™ on June 28-30, will present new consumer and SMB research on current and future demand for tech support services.

New services gaining consumer interest include mobile support, Parks Associates says. Interest in security services for lost or stolen handsets, including remote lock, lost phone locator, and remote memory wipe, is high in over one-fourth of U.S. broadband households.

"Technical Support as a Value-added Service," moderated by Scherf, will feature the following executives:

Seth Bailey, CEO, iTOK.NET
John Fisher, CTO & CSA, Troppus Software; VP, Product & Technology, EchoStar Technologies
Wynn Grubbs, VP, Business Development and Marketing, PlumChoice
Luigi Lenguito, WorldWide Services Marketing - Consumer & Small/Medium Business, Dell
Jordan Socran
, Senior Director of Global Sales and Business Development, Radialpoint

CONNECTIONS™ Sponsors are Association Sponsor CEA®; Platinum Sponsors IBM and Technicolor; Gold Sponsors Affinegy, Allegro, HCL, and Rovi; Silver Sponsors AwoX; Hitachi; Independa; LEVEL Studios, a Rosetta Company; Motorola Mobility; PacketVideo; and PlumChoice; and Bronze Sponsors AlertMe, EchoStar, HomePNA, iTOK.NET, mgMEDIA, Minerva Networks, and RoxioNow.

Premier Program Members are HCL; IBM; LEVEL Studios, a Rosetta Company; Motorola Mobility; PacketVideo; PlumChoice; Rovi; Sigma Designs; and Technicolor. Visit www.connectionsus.com or contact sales@parksassociates.com, 972-490-1113.

About CONNECTIONS™

The 19th-annual CONNECTIONS™: The Premier Connected Home Conference will take place May 19-21 at the Hyatt Regency San Francisco Airport in San Francisco. CONNECTIONS™ hosts over 400 executives in the connected entertainment, IoT, and smart home industries in an intimate networking environment.

The event provides networking opportunities and insights from industry players on entertainment, mobile, and smart home market segments. Parks Associates research analysts moderate each session, which feature consumer research on adoption and trends, forecasts of new products and services, evaluation of new business strategies, and concrete recommendations about technology innovations, strategic partnerships, monetization opportunities, and value-added services. Throughout the three-day event, sponsors offer tabletop demos during networking events, spotlighting new technology innovations and services 

For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, and Connected Health Summit: Engaging Consumers.

http://www.parksassociates.com