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MAY 5, 2011


CONNECTIONS™ to examine business threats to mobile operators in Mobile Cloud session next month

Ericsson, HCL, Zodiac Interactive, Telcordia, and Femto Forum will address challenges and opportunities in new distribution models for mobile content and services

App stores, social networking platforms, and cloud-based innovations are forcing mobile operators to reexamine their business models, according to Parks Associates, which noted that global smartphone sales surged more than 70% in 2010. Executives from Ericsson, Femto Forum, HCL, Telcordia, and Zodiac Interactive will join Parks Associates for the session “The Mobile Cloud: Apps, Services and Innovations" at CONNECTIONS™: The Digital Living Conference and Showcase, June 28-30 in Santa Clara.

The session will be held Wednesday, June 29 at 2:30 p.m. Parks Associates will present new consumer research, including in-depth market analysis as mobile broadband and Internet applications drive demand for better and easier connectivity and content access.

“Over one-third of U.S. smartphone users prefer accessing mobile content through apps rather than a web browser," said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. "Parks Associates has called on operators for multiple years to beef up their own content and value-added service offerings in light of threats from app stores. With the success of storefronts such as Apple’s iTunes and Google’s Android Market, operators must work to close the gap, and we will discuss these strategies at CONNECTIONS™."

The session, moderated by Wang, will feature the following executives:

Michael Adams, VP, Software Strategies, Solution Area TV, Ericsson
Sukamal Banerjee, VP, Engineering Services, HCL
Brandon Brown, CEO, Zodiac Interactive
Andy Germano, Vice Chairman, Femto Forum
Bill Stanley, Executive Director, Telcordia

CONNECTIONS™ Sponsors are Association Sponsor CEA®; Platinum Sponsors IBM and Technicolor; Gold Sponsors Affinegy, Allegro, HCL, and Rovi; Silver Sponsors AwoX; Hitachi; Independa; LEVEL Studios, a Rosetta Company; Motorola Mobility; PacketVideo; and PlumChoice; and Bronze Sponsors AlertMe, HomePNA, iTOK.NET, mgMEDIA, Minerva Networks, RoxioNow, and Troppus, an EchoStar company.

Premier Program Members are HCL; IBM; LEVEL Studios, a Rosetta Company; Motorola Mobility; PacketVideo; PlumChoice; Rovi; Sigma Designs; and Technicolor.

CONNECTIONS™ sponsors will host the complimentary webcast "Consumer Cloud Products and Services" on May 11. Visit www.connectionsus.com or contact sales@parksassociates.com, 972-490-1113.

About CONNECTIONS™

Parks Associates' 27th annual CONNECTIONS™: The Premier Connected Home Conference features an in-person conference on May 23-25, 2023 and multiple virtual sessions hosted throughout 2023. The event focuses on the adoption of technology including smart home, security, connected health, energy, and home automation.

Bringing together more than 1,500 senior executives, CONNECTIONS™ provides networking opportunities combined with visionary keynotes and virtual sessions. The Parks Associates analyst team leads all conference sessions, which are focused on technology innovations, consumer adoption and trends, product and service forecasts, and the evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design.

Throughout the event, sponsors offer demos during networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments.

CONNECTIONS™ 2023 features an in-person conference on May 23-25, 2023, with virtual sessions on March 2, July 20, and October 5. For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com