MAR 17, 2011
Parks Associates examines Cloud Media, Connected CE, IP Value-Added Services, and Mobile Devices and Services at CONNECTIONS™
CONNECTIONS™ to be held June 28-30, 2011, at the Santa Clara Convention Center
Parks Associates today announced the preliminary agenda, featuring the core topic areas of CONNECTIONS™: The Digital Living Conference & Showcase, including mobility and communications, entertainment and content, connected consumer electronics, and cloud-based value-added services.
The three-day event, June 28-30 at Santa Clara, Calif., offers a unique mix of market research presentations, trending data, insight from industry leaders, and discussion of the current strategies and future challenges in providing connectivity and technology services for consumers.
Cloud media is an important topic at this year’s CONNECTIONS™ due to the challenges for this market in reaching its tremendous potential. Parks Associates research finds consumers are highly interested in the cloud concept, notably the prospect of having anytime, anywhere access to their media. However, less than one-third of U.S. broadband households see the value of the digital locker concept specifically for music, photo, or video content, due in large part to current fragmentation of the market.
“Current cloud services are mostly one-way solutions – pushing content to the consumer – and limited to one type of media,” said Kurt Scherf, VP, Principal Analyst, Parks Associates. “For a solution to fit the personal cloud category, it must offer the ability to upload all content to remote storage, enable ubiquitous access from multiple IP-connected devices, and work with multiple formats. At CONNECTIONS™, we will analyze new solutions and the demand for offerings such as online data/backup services that allow consumers to access and update files and content from any connected device.”
Jon Cody, Senior Vice President, Digital Media, Fox Networks Group, will present the opening keynote at CONNECTIONS™ on Wednesday, June 29.
CONNECTIONS™ sponsors include Association Sponsor CEA; Gold Sponsors Affinegy, Allegro, HCL, and Rovi; Silver Sponsors AwoX, LEVEL Studios, a Rosetta Company, and PacketVideo; and Bronze Sponsors iTOK.net and Sonic Solutions. Premier Program Members are Gigle Networks, HCL, Intel, LEVEL, PacketVideo, ProVision Communications, Rovi, Sigma Designs, and Verizon Wireless.
For information, visit www.connectionsus.com or contact 972-490-1113, info@parksassociates.com.
About CONNECTIONS™
The 16th annual CONNECTIONS™: The Digital Living Conference and Showcase will be co-located with TIA 2012: Inside the Network on June 5-7 at the Gaylord Hotel, Dallas, Texas. Hosted by international research firm Parks Associates, CONNECTIONS™ at TIA 2012 focuses on innovative solutions for the connected consumer and leading strategies to monetize digital content, mobile applications and services, value-added services, connected consumer electronics, and home systems.
The executive research conference includes presentations from Parks Associates' leading analysts and visionary sessions featuring executives in the connected entertainment and digital home technology industries. CONNECTIONS™ at TIA 2012 also features The Connected Home Pavilion, an area on the TIA exhibit floor where attendees can preview demos from operators, manufacturers, and solutions providers for the digital home.
For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.
About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.
Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, and Smart Energy Summit: Engaging the Consumer.
http://www.parksassociates.com
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