JUNE 15, 2011
IBM Presents New Study on Connected Consumers, Strategies for Cloud-enabled Smart Homes in Special Session at CONNECTIONS™
New Services, Connected Devices and Content create challenges for device manufacturers
Parks Associates today announced IBM will host the special session "Smart Home Unified by Cloud" at CONNECTIONS™: The Digital Living Conference and Showcase on Wednesday, June 29. This session will address the expanding demands of the consumer experience, driven by the growing complexity of connected CE and digital content.
IBM is a Platinum Sponsor of CONNECTIONS™, hosted by international research firm Parks Associates on June 28-30 at the Santa Clara Convention Center. IBM panel session, "Smarter Home Unified by Cloud," will be held on Wednesday, June 29, 2011 at 1:30 pm and will be moderated by Scott Burnett, Director, Global Consumer Electronics Industry, IBM. The session focus is on use cases and services that enable an ecosystem of partners and new paths to revenue and includes the following speakers:
Paul Brody, Global Industry Leader, Electronics, IBM
Oliver Goh, CEO, Shaspa Research Ltd.
Robert Stepanian, Ph.D., CEO, NexStep, Inc.
Bob Scaglione, Chief Marketing Officer, Sharp Electronics Corporation
Russell MacAdam, Director, Office of Product Development, Lutron Electronics Co., Inc.
For additional information on the IBM panel session, visit www.ibm.com/events/CONNECTIONS2011.
"Between 2011 and 2015, the number of connected home network nodes worldwide will surge from 1.7 billion to 8.2 billion," said Kurt Scherf, VP, Principal Analyst, Parks Associates. "These new classes of devices and systems will create immense demand for ubiquitous content access. Moving services to the cloud is the next logical step, and IBM's insight in this area is invaluable as companies seek to simplify this multidevice environment while gaining a competitive edge with convenient and innovative solutions."
U.S. consumers place significantly greater importance on Internet connectivity, device interoperability, content/service availability, and customer service as criteria for future purchases versus past purchases, according to IBM's whitepaper “The connected consumer challenge: Extending the electronics experience through services.” IBM will feature this whitepaper at CONNECTIONS™, highlighting insights and research to guide electronics companies and manufacturers in providing compelling service experiences to consumers. The whitepaper is available to download at www.parksassociates.com/ibm.
For information on CONNECTIONS™, visit www.connectionsus.com.
About CONNECTIONS™
The 16th annual CONNECTIONS™: The Digital Living Conference and Showcase will be co-located with TIA 2012: Inside the Network on June 5-7 at the Gaylord Hotel, Dallas, Texas. Hosted by international research firm Parks Associates, CONNECTIONS™ at TIA 2012 focuses on innovative solutions for the connected consumer and leading strategies to monetize digital content, mobile applications and services, value-added services, connected consumer electronics, and home systems.
The executive research conference includes presentations from Parks Associates' leading analysts and visionary sessions featuring executives in the connected entertainment and digital home technology industries. CONNECTIONS™ at TIA 2012 also features The Connected Home Pavilion, an area on the TIA exhibit floor where attendees can preview demos from operators, manufacturers, and solutions providers for the digital home.
For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.
About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.
Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, and Smart Energy Summit: Engaging the Consumer.
http://www.parksassociates.com
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