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December 30, 2019

Twenty-nine percent of US broadband households own a smart home device

Consumer privacy and connectivity a core focus at CONNECTIONS™ Summit at CES®

Parks Associates announced new research today from its 4Q 2019 survey of 10,000 broadband households finding that 29% of US broadband households now own a smart home device, a 20% growth rate from one year ago. The international research firm will host the fifteenth annual CONNECTIONS™ Summit: Smart Home Business Models and Strategies, January 7 at CES® 2020 in Las Vegas, sponsored by Alarm.com, AmTrust Specialty Risk, ARM, Bitdefender, Cirrent, Everise, Inspire, Irdeto, Sprosty Network, Zen Ecosystems, and MMB Networks.

CONNECTIONS™ Summit addresses new technologies, deployment strategies, and consumer demand for wireless solutions that will drive the next stage of connected living. Sessions explore the latest privacy solutions and strategies among successful players to secure consumer data and communicate these efforts to their customers.

“Similar to CE devices, loss of wireless connectivity is the leading problem facing owners of smart home devices, followed by unresponsive devices,”said Elizabeth Parks, President, Parks Associates. “As market players look to expand beyond the established smart home devices like smart thermostats and networked cameras, the industry will have to address connectivity issues as well as privacy and data security concerns, which are top barriers for adoption of these products.”

The sessions “Home Networks: Wi-Fi, 5G, and Mesh” and “Privacy and Security: Protecting Consumers” analyze the next stages of development in these areas, featuring the following speakers:

Marcio Avillez, SVP, Business Development, CUJO AI

Rob Conant, CEO, Cirrent

Maggie Curran, VP Sales, E-Commerce and Business Divisions, Americas, Belkin International

Anurag Gupta, Director Business Development, PSA Certified, ARM

Mark Hung, VP Technology and Engineering, Wi-Fi Alliance

Edith Laird, Director, Product Management, CommScope

Paul Palmer, Director, Business Development, Consumer Business Unit, F-Secure Inc.

Moti Shkolnik, Co-Founder and CEO, Firedome

Lisa Spencer, Global Head, Marketing, Irdeto

Razvan Todor, Director, Connected Home Security, Bitdefender

Oz Yildirim, EVP and GM, AirTies, Americas Business Unit, AirTies

CONNECTIONS™ Summit at CES includes eight executive sessions and a networking reception sponsored by Alarm.comon January 7, the opening day of CES.  For more information on Parks Associates research or events, visit www.parksassociates.com, or contact sales@parksassociates.com, 972-490-1113. To schedule an interview with an analyst or to request specific research data, please contact Sherrelle Lewis at Sherrelle.lewis@parksassociates.com.

About CONNECTIONS™ Summit at CES

CONNECTIONS™ Summit at CES is an annual research and industry event hosted by international research firm Parks Associates at CES in Las Vegas.

The 2020 CONNECTIONS™ Summit features panels examining successful consumer-focused and channel strategies for IoT, smart home, and connected CE and health solutions. Leading analysts from host Parks Associates present consumer research and moderate expert discussions on crossover opportunities among these ecosystems, with insights on emerging trends, including AI, voice controls, and growing privacy concerns. CONNECTIONS™ Summit at CES is THE place to be to learn about the smart home, get the latest consumer research, and network with strategic decision makers in this growing market.

The 2020 CONNECTIONS™ Summit will take place January 7 during CES, which runs January 7-10 in Las Vegas. The Summit concludes with a networking reception, sponsored by Alarm.com, on January 7. Follow the event on Twitter at @CONN_Summit and at #CONNSummit20.

For information about CONNECTIONS™ Summit, contact sales@parksassociates.com or call 972-490-1113 or visit www.connectionssummit.com.