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JAN 4, 2018


30% of U.S. broadband households very interested in controlling smart home and entertainment devices with same remote

CONNECTIONS™ Summit at CES explores smart home crossover opportunities at CES® 2018

Parks Associates today announced new research showing 42% of U.S. broadband households find at least one tested smart home use case for entertainment very appealing. The ability to control TVs, set-top boxes, streaming media players, and smart home devices with the same remote is the most popular use case; 47% find it appealing, including 30% who rank it as very appealing.

Research firm Parks Associates will examine consumer interest in smart home crossover opportunities for energy, health, insurance, entertainment, and other IoT industries at the CONNECTIONS™ Summit: IoT and the Smart Home on January 9 at CES® 2018 in Las Vegas. The event features sessions focused on the changing technology landscape for consumers and the challenges for innovative technologies in transitioning from early adopters to the early majority.

Appeal of Entertainment Use Cases for the Smart Home | Parks Associates

“Traditionally consumer interest in the smart home focuses primarily on safety and security and other pragmatic use cases, with adjacencies in health and energy scoring interest levels around 50%,” said Elizabeth Parks, SVP, Parks Associates. “Innovations such as voice control have increased consumer interest in solutions that enhance the entertainment experience, and we look forward to discussing these changes at CONNECTIONS™ Summit.”

CONNECTIONS™ Summit topics include strategies to improve the user experience, leading value propositions for smart products and services, new partnership opportunities, and the impact of AI and data analytics within the smart home ecosystem.

CONNECTIONS™ Summit sponsors include Homematic IP, Vivint Smart Home, Brilliant, Carrier, Chamberlain Group, Cirrent, Deutsche Telekom, Greenwave Systems, Hive, Intel, iQor, LUX Products, mnubo, NXP, Plasmatic Technologies, Prodea, ROC-Connect, and Zigbee Alliance.   

Research from Parks Associates shows:

  • 67% of U.S. broadband households find receiving alerts when someone enters the home appealing.
  • 54% of broadband households find at least one tested energy management use case for the smart home highly appealing.
  • 60% of security system owners find the ability to control their security systems using voice appealing.

CONNECTIONS™ Summit sessions include:

  • Smart Home Platforms: Unlocking Consumer Value
  • Moving the Smart Home beyond Early Adopters
  • Voice Control: Improving the Smart Home Experience
  • Support, Privacy, and Connected Consumers: Providing a Seamless Experience
  • DIY Smart Home Security: The Next Big Opportunity
  • Smart Home and Interoperability: Expanding Ease of Use
  • Creating Compelling IoT Services with AI and Data Analytics
  • Smart Home and IoT: Health and Wellness Applications

Summit supporters include Antenna, B2 Group, BayPay Forum, Bedrock Learning, Best Web Design Agencies, Bestseos.com, Bluetooth SIG, BoogarLists, CABA, CIOReview, CoPE, Conference Guru, Cord Cutters News, Council, CrowdReviews.com, Digital Entertainment Group, Digital Trends, Entertainment Merchants Association, FierceCable, FierceOnlineVideo, FierceTelecom, FierceWireless, FierceWireless Tech, Finpro, GeoMarketing, HomeGrid Forum, Hometoys, Innovation & Tech Today, Intergetic Forum, IoT Consortium (Platinum Supporter), IoT Weekly News, ISE Magazine, KNXtoday, LonMark International, MoCA, oneM2M, Open Connectivity Foundation, Payments & Cards Network, PharmaVoice, Predicting our Future, Smart Grid Spain, TelcoProfessionals, Telecompaper, Topseos.com, TWICE, and Visibility Magazine.

For information about Parks Associates, visit www.parksassociates.com. To speak with an analyst or to request research, contact Julia Homier at julia.homier@parksassociates.com, 972-996-0214.

About CONNECTIONS™ Summit at CES

CONNECTIONS™ Summit at CES is an annual research and industry event hosted by international research firm Parks Associates at CES in Las Vegas. In 2021, the executive event features one day of virtual panel discussions on the smart home, Internet of Things (IoT), security, connected healthcare, and home services, analyzing trends and implications for connected consumers and opportunities for companies to build new revenues and develop innovative business models.

The 15th annual CONNECTIONS™ Summit will take place January 14 during CES, which runs January 11-14 in Las Vegas. 

Follow the event on Twitter at @CONN_Summit.

For information about CONNECTIONS™ Summit, contact sales@parksassociates.com or call 972-490-1113 or visit www.connectionssummit.com.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com