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DEC 29, 2015

Parks Associates Examines Consumer Concerns regarding Data Privacy and Device Security at CONNECTIONS™ Summit at CES 2016

Verimatrix, Intel Security, NXP Semiconductors, Facebook, Zubie, and Cisco Participate in “Personalization and Big Data: Securing Consumer Privacy” Session, January 6

Parks Associates research shows nearly 50% U.S. broadband households with a smart programmable thermostat are concerned about privacy and security compared to 23% of non-owners, and 30% of smart TV owners have privacy and security concerns compared to 20% of non-owners. The research firm and industry leaders from Verimatrix, Intel Security, Zubie, Cisco, NXP Semiconductors, and Facebook will address new solutions to increase security and new incentives to help drive continued adoption of connected devices at CONNECTIONS™ Summit: IoT, Entertainment, and the Connected Consumer, January 6-7 during CES® in Las Vegas.

“Consumers want personalized services, but ownership of smart home and connected CE devices, combined with high-profile media coverage of corporate data breaches, increases their privacy and data security concerns,” said Brad Russell, Research Analyst, Parks Associates. “All age groups share similar levels of privacy and security concerns, but the willingness to share personal data increases with each younger age group, peaking among heads of household 18-24. These findings reveal an opportunity for companies to target younger consumers with incentives in exchange for data, which they can leverage to improve the consumer experience and better manage security of their solutions.”

Willingness to Share Data from Connected CE Devices by Age | Parks Associates

The tenth-annual CONNECTIONS™ Summit will take place at the Venetian Hotel, Level 4, Room Marcello 4501. Russell will moderate the session “Personalization and Big Data: Securing Consumer Privacy” at 3:45 p.m. on January 6 with the following speakers:  

  • Steve Christian, Senior Vice President, Marketing, Verimatrix
  • Gary Davis, Chief Consumer Security Evangelist, Intel Security
  • Navin Ganeshan, VP and Head of Product, Zubie
  • Steve Gorretta, Product Line Manager, Connected Home Software, Cisco
  • Sami Nassar, Vice President, Cyber Security Solutions, NXP Semiconductors
  • Sagar Savla, Data Science Engineer, Facebook

Parks Associates reports that increased security and transparent data collection can be a key differentiator among consumers, while companies can use big data to enhance every aspect of business operations, including optimization of product performance, new revenue streams from value-added services, cross-promotional partnerships, targeted offers, and a deeper knowledge of consumer behavior.

Privacy and Big Data: Safeguarding Consumers evaluates best practices for companies to store and use data while providing consumers with the necessary levels of privacy and security. The report examines the sources of big data, the value of big data analysis to enhance product performance and create new revenue streams, and the necessity of data security throughout the technology stack.

Parks Associates research shows:

  • Almost one-half of broadband households have privacy or security concerns about one or more smart home devices.
  • Among U.S. broadband households, connected devices that prompt the highest levels of concern are computers, tablets, smartphones, smart door locks, and smart garage openers. 

Sponsors of CONNECTIONS™ Summit include Cirrent, F-Secure, Affinegy, AirTies, Alarm.com, Carrier, CSS Corp, EVRYTHNG, Greenwave Systems, Icontrol Networks, MivaTek, NXP, PlumChoice, Radialpoint, ROC-Connect, Support.com, ULE Alliance, Vivint, WeatherBug Home, and Zonoff.

For information on CONNECTIONS™ Summit, contact sales@parksassociates.com or call 972-490-1113. Follow the event on Twitter at @CONN_Summit and #CONNSummit16. During CES, visit Parks Associates at booth #70,959 in the Sands. Registration for CES is at www.cesweb.org.

Registered CES media can request a press pass for CONNECTIONS™ Summit at http://www.parksassociates.com/connsummit-press-request. Contact Holly Sprague, hsprague@gmail.com, to meet with an analyst. 

About CONNECTIONS™ Summit at CES

CONNECTIONS™ Summit at CES is an annual research and industry event hosted by international research firm Parks Associates at CES in Las Vegas. In 2023, the executive event features one day of panel discussions on the state of the smart home, connected health, home security, and new home services, with trends and implications for connected consumers and opportunities for companies to build new revenues and develop innovative business models.

The 17th annual CONNECTIONS™ Summit will take place January 5 during CES, which runs January 5-8 in Las Vegas. Parks Associates hosts a day of sessions at the Venetian Hotel, Lando 4304, followed by a networking reception. Follow the event on Twitter at @CONN_Summit.

For information about CONNECTIONS™ Summit, contact sales@parksassociates.com or call 972-490-1113 or visit www.connectionssummit.com.