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DEC 10, 2013


Parks Associates: 41% of consumers receive personalized TV viewing recommendations from at least one source

Personalization of Content and Search and Discovery a Key Focus at CONNECTIONS™ Summit at 2014 International CES

New research from Parks Associates' Consumer Analytics team indicates that 41% of U.S. broadband households receive personalized video viewing recommendations from at least one source, with online video services Netflix and Hulu being the most common.

“Consumers report high awareness of recommendation features from online video services, including 59% of Hulu Plus customers and 50% of Amazon Prime customers,” said John Barrett, Director, Consumer Analytics, Parks Associates. “Fewer viewers are aware of personalized recommendations from their pay-TV providers, which is not surprising since U.S. pay-TV providers are only beginning to launch recommendation services. Only 15% of AT&T U-verse and 14% of Cablevision subscribers report receiving personalized recommendations, the highest among operators."

Parks Associates will address the personalization of digital content and search and discovery at the ninth-annual CONNECTIONS™ Summit at 2014 International CES on January 7, 2014. The research firm will also host a webcast on Thursday, December 12, to address the changes in the connected home, including content and search and discovery. Press passes are available at http://www.parksassociates.com/webcasts.

Parks Associates research - Personalization Recommendations Consumer Research

The research firm finds nearly one-half of consumers who receive personalized recommendations are willing to share their viewing history with friends or family in order to improve the recommendations. Service providers, including major players AT&T, Comcast, Verizon, Cablevision, DISH Network, and DirecTV, are looking to leverage this opportunity to offer more advanced services.

CONNECTIONS™ Summit sponsors include Amdocs, AT&T Digital Life, Cisco, Lowe's, Pie Digital, Radialpoint, SmartOTT, and Technicolor. Major players in the industry, including Samsung, A+E Television Networks, LG, Sling Media, and more, will participate at CONNECTIONS™ Summit to address the changing dynamics for entertainment viewing. Three sessions specifically focus on second-screen services, the smart TV platform, and connected CE business models.

Monetizing Second-screen Services, 1:15-2:30 p.m.,addresses steps to improve the consumer experience and how content owners, TV service providers, and advertisers can monetize these services.

Eric Anderson, VP, Content and Product Solutions, Samsung

Jason Forbes, EVP & Managing Director, Zeebox USA

Adam J. Lowy, GM, Interactive & Advanced TV, DISH

Ashwin Navin, CEO and Co-Founder, Samba TV

Daniel Riddell, VP - Operations, SmartOTT | Wild TV

Dietrich von Behren, VP, Digital Media & Investments, A+E Television Networks

Evolution of the Smart TV, 2:30-3:45 p.m., discusses the impact of smart TVs as a platform for digital content, discovery, and apps.

Richard Bullwinkle, Head of US Television Innovation, Samsung

Michael Collette, CEO, Cognitive Networks

John Honeycutt, COO, Discovery Networks International, Discovery Communications

Wendell Wenjen, Director, Advertising and Interactive TV Platforms, LG Electronics

New Connected CE Business Models, 3:45-5:00 p.m., discusses emerging business models for connected devices and uptake potential among consumers.

Mark Carroll, VP, Product Management, Qualcomm Atheros

Mike Fitzsimmons, CEO, Delivery Agent

Michael Hawkey, VP& GM, Sling Media

Scott Rosenberg, VP, Business Development, Roku

CONNECTIONS™ Summit will be held in the Las Vegas Convention Center (LVCC), North Hall, N264. To register, visit http://www.cesweb.org/Register-Plan.

About CONNECTIONS™ Summit at CES

CONNECTIONS™ Summit at CES is an annual research and industry event hosted by international research firm Parks Associates at CES in Las Vegas.

The 2019 CONNECTIONS™ Summit features panels examining successful consumer-focused strategies in designing and deploying IoT, smart home, and connected CE and health solutions. Leading analysts from host Parks Associates present consumer research and moderate expert discussions on crossover opportunities among these ecosystems, with insights on emerging trends, including AI, voice controls, and growing privacy concerns. CONNECTIONS™ Summit at CES is THE place to be to learn about the smart home, get the latest consumer research, and network with strategic decision makers in this growing market.

The 2019 CONNECTIONS™ Summit will take place January 8 during CES, which runs January 8-11 in Las Vegas. Follow the event on Twitter at @CONN_Summit.

For information about CONNECTIONS™ Summit, contact sales@parksassociates.com or call 972-490-1113 or visit www.connectionssummit.com.