« ParksAssociates.com Hosted by Parks Associates

2014 Speakers


Greg Roberts Greg Roberts, Vice President, Marketing, Icontrol Networks

Greg Roberts serves as the vice president of marketing for Icontrol Networks. Roberts started with Icontrol in 2006 and leads all marketing and brand initiatives for the company. Roberts' career features a celebrated track record of leadership and success in strategic branding and management for a range of tech companies. He has been instrumental in the successful launch of numerous consumer and B2B marketing campaigns. During his time at Icontrol, he has driven notable business results focused on customer acquisition and retention, leading to increased market share and international expansion. Previously, Roberts was vice president of marketing at Helio, a MVNO startup, where he led all marketing initiatives and brand management, and helped expand and broaden the company's customer portfolio. He also played a critical role in the launch of Helio and Helio Powered By SK Telecom, which received critical acclaim from the industry. Prior to Helio, Roberts was the vice president of marketing for Disney Mobile, an MVNO project by The Walt Disney Company. He also served as the director of national marketing at SBC Wireless. There, he developed and led award-winning marketing initiatives to help launch Cingular Wireless. Roberts was recognized by Wireless World Magazine and Brandweek for the campaign's pioneering approaches to youth marketing, which have since been adapted as best practices by the mobile industry. Roberts began his career with top brand marketing and design companies including The Richards Group, Tracy Locke, DDB Needham and GSD&M. He received a Master of Arts in communications from Michigan State University and a Bachelor of Arts in business administration from University of North Texas.


Avi Barel Avi Barel, Business Development Director, ULE Alliance

Avi serves as Business development director at the ULE Alliance since 2013. Has over 30 years experience in the semiconductor industry. Before joining the ULE Alliance served as Corporate VP of Sales at DSP Group for 8 years. Beforehand held variety of engineering and business management positions at National Semiconductor, Winbond and other companies. Holds M.Sc. degree in Computer Science from Hebrew University, Jerusalem.

Regina Bernhaupt Regina Bernhaupt, Director of User Experience Research, Ruwido

Regina Bernhaupt is Director of User Experience Research at Ruwido. The main goal of her research work is to understand the eco-system of TV entertainment and games, and how to design and develop new forms of interaction enabling an enhanced overall user experience. Her work focuses on how to evaluate usability and user experience in various contexts especially for entertainment oriented products and services. She is an author of several international publications. In her spare time Regina loves to take care of her citron and orange trees in her garden in the south of France.

Joe Dada Joe Dada, CEO, INSTEON
Twitter ID: @insteon

Joe Dada, founder and CEO of INSTEON, is committed to offering affordable, simple and reliable connected home and business products. An MBA graduate of University of Illinois at Urbana-Champaign - College of Business, Dada moved to Southern California at the suggestion of a former professor and mentor. Initially working in the investment field, a trip to a franchise fair in Los Angeles introduced him to the potential of home automation. In 1992 Dada founded Smarthome, a home automation product catalog company. Shortly after launching Smarthome’s first proprietary product in 1994, Dada launched Smarthome.com, one of the world's first e-commerce sites and now the world's largest retailer of connected home products. During the late 90s, Dada acquired two product engineering firms to accelerate proprietary product development. After several years of intense development efforts, the company released the patented, dual-band (RF and powerline), mesh networking INSTEON technology in 2005, which has become one of the most popular home automation protocols in the world. In 2012, Dada gave the world the first network-controlled light bulb using INSTEON-enabled technology. Dada established INSTEON as a separate company from the Smarthome business. Today, INSTEON-enabled products, from light bulbs to leak sensors, are sold at major retailers, including Best Buy, Costco and Home Depot. There are currently millions of INSTEON nodes installed in homes and businesses around the world. INSTEON has won numerous industry and media awards for its high reliability and low cost, and is seen as a highly effective platform for the coming Internet of Things.

Marco Dorjee Marco Dorjee, International Business Development, Centralite Systems

Marco Dorjee is the International Business Development Director at CentraLite Systems, a leading manufacturer of wireless connected home devices. CentraLite is utilizing the ZigBee Home Automation Profile and takes ordinary devices and make them smarter. Marco has the responsibility for developing and deploying the CentraLite International growth strategy. Marco brings over 20 years’ experience in senior positions from high-tech and imaging industries. Before joining CentraLite, Marco was the Managing Director (Media) Business Operations EMEA of Intermec, supplying Data collection solutions to 75% of the Fortune 500 companies. He was member of the EMEA Leadership Team and Global Media Operations Management Team. Prior Intermec Marco held senior positions at Konica Minolta and QMS. Marco has a solid technical background and holds an Executive MBA.

Shane Dyer Shane Dyer, President, Arrayent
Website: http://www.arrayent.com/

Prior to founding Arrayent, Shane was the co-founder and CTO of Propellerhead Studios, Inc., a design studio that specializes in consumer electronics products for young adults and children. Before co-founding Propellerhead Studios, Shane was the CEO of ActivePhoto, Inc. This venture backed digital imaging company partnered with Polaroid and Sprint to deliver internet connected digital camera systems to corporate customers such as Allstate Insurance, Kemper Insurance, and Levy Latham Global. Prior to starting ActivePhoto, Shane was a VLSI engineer at C-Cube Microsystems (now LSI logic) working on ASIC development for cable and satellite settop box design. Additionally, he was a Research Scientist at Rockwell Science Center, where he developed low-power wireless systems. Shane holds a B.S. in Computer Systems Engineering from Stanford University.

Darren Fawcett Darren Fawcett, Chief Technical Engineer, PACE

Darren, is a key member of the Pace team. Integral in shaping the strategy that has transitioned the company to a STB vendor, to one that delivers solutions and converged services to the World’s largest Pay TV operators. Since 2010, in his role as CTE Darren has been responsible for Pace International’s technology portfolio, including the development and launch of enabling platforms needed to meet the converged market space, e.g. Media Gateways, Client Hardware and Software. Darren has over 20 years’ experience in the communication and media sector where he has specialised in leading teams and worked with key stakeholders, and standards bodies to ensure seamless transition of ideas through to solutions. 

David Friedman David Friedman, CEO & Co-Founder, Ayla Networks
Twitter ID: @aylanetworks
Website: http://www.aylanetworks.com/

David Friedman is the CEO and co-founder of Ayla Networks, a leading end-to-end cloud platform for the Internet of Things. Prior to founding Ayla Networks, David served as Vice President, business development for ZeroG Wireless, a company providing low-power Wi-Fi products to the embedded space. In that role, David forged partnerships with leading micro-controller companies, and built relationships with OEMs serving a variety of markets including health, fitness, home controls and smart energy.

Prior to ZeroG, David was an early employee at Matrix Semiconductor, serving in various sales and marketing roles before Matrix was acquired by SanDisk. In earlier roles, David helped drive pricing strategy at Intel, and was an analyst in the mergers and acquisitions group at Chase Bank. David has an MBA from the University of Michigan and a BA from Colgate University; he holds five US Patents.

Sebastian Popovic Sebastian Popovic, CEO, Zipato

Co-founder and CEO of Zipato, one of the most popular home automation systems, active in more than 50 countries worldwide. Previously, co-founder and CEO of the successful telecommunication startup in Croatia, acquired after only 5 years, in a 12mil Euro deal. Accomplished business executive with more than 10 years of experience in telecommunication and automation industry. Experienced in managing successful telecommunication projects such as development of the national FTTH infrastructure, development of the VoD platform based on satellite technology, set up and launch of the Triple Play service in Croatia, and others.

Gilles Thonet Gilles Thonet, Managing Director Europe, ZigBee Alliance

Gilles joined the ZigBee Alliance as Managing Director for Europe in April 2014. In this role he works closely with the Alliance’s Europe-based member companies to set strategic priorities, implement national and European programs designed to advance the adoption and deployment of ZigBee standards, and grow the regional ZigBee ecosystem. Gilles has more than 15 years experience in the area of high-tech industrials, focused on aligning cutting-edge innovation with strategic business objectives. Prior to the ZigBee Alliance, he worked for several blue chip multinationals in various management, R&D and consulting roles. Most recently, Gilles served as Manager Government Programs for Eaton Corporation, where he was in charge of European government relations, external R&D funding and technology ecosystem expansion in the region. Prior to Eaton, he was responsible for Schneider Electric’s ZigBee Competence Center and worked closely with the ZigBee Alliance to promote the technology in Europe and started the Green Power working group to standardize the use of energy harvested devices in building and industrial environments. Gilles also spent several years at ABB in corporate research roles where he managed industrial communications projects for power line communications, fieldbuses, and power automation. In addition to working with the ZigBee Alliance, he has been deeply involved in IEC standardization efforts. Gilles currently serves as an expert to the European Commission for wireless control and embedded technologies. He also advises technology startups involved in smart energy and wireless communications in various European countries. Gilles holds a master degree in electrical engineering from Louvain School of Engineering in Belgium, a PhD in signal processing from the Swiss Federal Institute of Technology in Lausanne, and an MBA from Grenoble Graduate School of Business in France.

Mary Turner Mary Turner, CEO, AlertMe

Mary Turner was appointed CEO of AlertMe.com Ltd in February 2010. Prior to this role, Mary was CEO of broadband company Tiscali UK from 2001, growing the company from less than half a million dial-up customers to the third largest DSL provider in the UK with 1.8m broadband customers and a revenue of €608m by 2008.

As CEO of Tiscali UK, Mary headed up the acquisitions of ISPs TinyOnline, Gateway and Dellnet in 2002, npower’s telephone base in 2003. During 2004 Tiscali became the fastest growing broadband provider in the UK after it launched the first broadband product for the same price as a dial-up subscription, making it affordable for the mass market.

Further acquisitions followed with Video Networks IPTV business (Homechoice) in 2006, The Pipex broadband and telephone business in 2007, before the sale of Tiscali UK to The TalkTalk Group, Part of The Carphone Warehouse Group, in 2009. Ms Turner has remained in an advisory capacity to the TalkTalk Group since the sale and is on the board of ASOS PLC.

During her time in the ISP industry Mary was General Manager UK (ISP and Portal) and Vice-President Marketing Europe for AOL Bertelsmann/CompuServe Information Services. In this role she developed and implemented the marketing strategy of CompuServe taking it to number one brand position. In 1999 she became CEO of LineOne, a joint venture between BT and United Media, leading the sale of this business to Tiscali SpA the Milan listed company in 2001.

Following the sale, she joined Tiscali UK as Managing Director of the Consumer Business, leading the integration of multiple operations already acquired by Tiscali, including WorldOnline and Liberty Surf. Mary became CEO of Tiscali UK in 2003 and was a member of the leadership team for the Tiscali Group.

Mary also has extensive consumer retail experience through senior management roles at Elizabeth Arden, Avon and the Innovations Group.

Russell Ure Russell Ure, EVP, GM, iControl Networks

Russell has a long history guiding the development of leading edge products, all of which have won awards and subsequently became commercial successes in their different markets. Russell founded Blacksumac and, as CEO, created Piper, Icontrol's all-in-one home awareness and home automation device for consumers. Prior to Blacksumac/Icontrol, Russell was President of Rove Mobile he established it as a global leader of innovative mobile IT solutions and steered the company to 6 straight quarters of profitability, plus Russell was born and raised in England. He has a passion for products and engineering. He served executive positions in Research and Development at Newbridge Networks, Alcatel Networks, Klocwork and Rove.

Mark Walters Mark Walters, Chairman, Z-Wave Alliance

Currently Mark serves as the President and Chairman of the Z-Wave Alliance, a consortium of over 200 leading manufacturers and service providers worldwide that are dedicated to interoperable wireless home control products based on the Z-Wave open standard. The Alliance serves as the standards body for Z-Wave and provides its members both technical and marketing support.

 Mark, has over 20 years experience in all aspects of electronic product solutions. He has held senior management roles in Engineering and Product Development for companies with products as diverse as high-end sound reinforcement, vehicular sensing and controls, premise wiring solutions and automated building controls. His specialties are RF Mesh Networks and Home Automation and Security. His passion is using technology to improve the lives of those that need assistance to make it through the day with comfort, safety and dignity.

Mark holds bachelor’s degrees in Biology and Chemistry from the University of California at Santa Cruz and a MBA from City University, Seattle.


Tom Kerber Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates
Twitter ID: @TomAKerber
Website: http://www.ParksAssociates.com

Tom leads Parks Associates research in the areas of home controls, energy management, and home networks. Tom authors numerous reports on energy management and home controls covering the evolution of technology, partnership opportunities, and new business models. Tom’s work at Parks Associates includes managing consumer surveys that track trends and market opportunities and enable insightful evidence-based forecasting for energy, security, and home controls. Tom speaks frequently at key industry events, and his views are sought out by national press organizations and publications.

Tom has done extensive consulting with electric utilities operating in a variety of regulator structures and numerous firms within the smart home ecosystem. Recent utility engagements include defining the home area network roadmap for a California IOU, updating the consumer engagement strategy for a traditional vertically integrated IOU, providing consumer and industry analysis to refine EE and DR programs for an IOU in a restructured market, and providing insights on the evolution of the connected home for a large Midwest IOU. Tom has also led projects for many Fortune 500 companies, helping clients refine smart home strategies, develop scenarios of the future of the smart home market, enhance product roadmaps, and refine specific product features.

Prior to working at Parks Associates, Tom worked as director of engineering and director of product management in multiple industries. Tom began his career in the U.S. Navy nuclear power program on submarines. He holds a Bachelor of Science degree from the U.S. Naval Academy in systems engineering and a master's in software engineering from the University of Texas.

Brett Sappington Brett Sappington, Director, Research, Parks Associates
Twitter ID: @BrettsView
Website: http://www.parksassociates.com

As a director of research at Parks Associates, Brett Sappington leads Parks Associates services research team, including access and entertainment services, digital media, OTT, cloud media, video gaming, and technical support services. Brett is an expert in worldwide television and broadband services. His personal research focuses on the activities and trends among operators and the market forces affecting their businesses. Brett is a regular speaker and moderator at international industry events.

Brett has spent over eighteen years in the industry as an analyst, executive manager, and entrepreneur. Previously, he founded and served as vice president for Teligy, a software company specializing in software for wired and wireless communications systems. Brett established new divisions for networking and audio/multimedia software for Intelligraphics. He has also been involved in the development and marketing of early-market products for 802.11 wireless networking, VoIP, and other technologies.

Brett holds an MBA from the University of Texas at Austin with a concentration in high-tech marketing and a BA in physics from Baylor University.

INDUSTRY EXPERTISE: International Digital Living Trends, Television Services (IPTV, cable, satellite/DTH, terrestrial/DTT), Broadband Services, Multiscreen Services, Value-added Services, Cloud-based Consumer Services, Set-top Boxes, Residential Gateways, Electronic Program Guides, Video Search and Recommendation, Video Metadata, Middleware, Technical Support Services

Stuart Sikes Stuart Sikes, President, Parks Associates
Twitter ID: @stuartsikes
Website: http://www.ParksAssociates.com

Stuart Sikes is the president of Parks Associates, a market research firm specializing in consumer adoption of technology products and services. Stuart and team assist clients around the world by predicting trends in consumer technologies and identifying evolving business models. The Parks Associates team serves the world’s leading semiconductor, software, consumer electronics, telecom equipment, and entertainment companies, providing them with industry analysis, consumer research, and go-to-market recommendations. Stuart’s recent industry presentations include the outlook for residential energy management, new business models for the connected home, and the evolution of new video services.

Stuart has served technology companies for over twenty years, designing technical service, software, and hardware solutions for companies ranging from global semiconductor manufacturers to one of the nation’s largest airlines. In his positions with companies including AT&T, NCR, OpenConnect Systems, and Intelligraphics, Stuart’s roles have included sales, product marketing, marketing communications, and executive management.

Stuart holds an MBA from SMU and a BA in economics from Vanderbilt University.



Please contact Mindi Sue Sternblitz-Rubenstein at Parks Associates or call 972-490-1113.