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2 OCT 2013


Europeans want more content discovery options for TV viewing

Akamai, Com Hem, Rovi, and SAFEVIEW executives speaking at CONNECTIONS™ Europe

Parks Associates European research finds strong demand in Western Europe for TV solutions that personalize and prioritize content. TV subscribers in France, Belgium, the U.K., and Germany all expressed strong interest in an EPG (electronic program guide) feature that displays a viewer's favorite channels first.

The following percentages of broadband households with TV services found this feature highly appealing:

  • 45% in Germany
  • 40% in the U.K. and Belgium
  • 26% in France

Parks Associates European Research - EPG Features and Consumers

The research firm will discuss strategies to improve the customer experience and monetize video services at the eighth-annual CONNECTIONS™ Europe, November 12-13 in Amsterdam. Industry executives will discuss the impact of new entrants in an increasingly crowded European video market, where both Netflix and Hulu are expanding their presence. Netflix has partnered with U.K. cable operator Virgin Media and Sweden's Com Hem to allow users to access Netflix’s library through the providers' TiVo set-top boxes.

"The European video market is becoming more competitive, with OTT services, free and paid VoD, and cloud DVR offerings changing the dynamics of the ecosystem," said Stuart Sikes, President, Parks Associates. "These offerings are creating new pressure on EPG and content discovery solutions to provide differentiation. European consumers are most interested in features that help them find programming, such as customized channels, keyword programming search, and personalized recommendations. At CONNECTIONS™ Europe, we will discuss strategies to capture subscriber interest and counter current frustrations with disappointing content-discovery options."

In the session "Discovery and Personalization for TV Services," speakers will present strategies to align offerings with consumer expectations and the new technologies that enhance the video experience and create one-on-one relationships with the end user. The session features the following speakers:

  • Stuart Cleary, Director Product Marketing, Media, EMEA, Akamai
  • Olaf Loerz, Director, Product Management, Rovi
  • Johan Nilsson, Head of Analysis & Competitive Intelligence, Com Hem
  • Ignacio Rebollo, CEO, SAFEVIEW

CONNECTIONS™ Europe keynotes:

  • Paul Dawes, Executive Vice President, General Manager, iControl Networks
  • Dick Seger, CEO and President, Securitas Direct - Verisure
  • Patrice Slupowski, VP, Digital Innovation & Communities, Orange

Event sponsors are iControl Networks, Amdocs, AT&T, PlanetEcosystems, SAFEVIEW, Securitas Direct - Verisure, Sigma Designs, Sutherland Global Services, AlertMe, Intamac, Linear, and INSTEON.

For more information, visit http://www.connectionseurope.com or contact sales@parksassociates.com, 972-490-1113.

About CONNECTIONS™ Europe

Produced by Parks Associates, the 13th-annual CONNECTIONS™ Europe is a two-day executive conference focused on the impact of IoT on the consumer. The event explores innovative business strategies, new crossover industry partnerships, and advancements in IoT (Internet of Things) solutions that are creating more consumer engagement and business opportunities for smart home, cloud services, and connected entertainment solutions. Parks Associates industry analysts moderate all sessions, with discussion, insights, and networking with leading executives representing all IoT ecosystems. 

CONNECTIONS™ Europe: Strategies for the Smart Home and Consumer IoT will take place 13-14 November 2018 in Amsterdam at the the Amsterdam Marriott Hotel in Amsterdam. http://www.connectionseurope.com

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, and Connected Health Summit: Engaging Consumers.

http://www.parksassociates.com