14 SEP 2011
Consumer willingness to discontinue pay-TV services a key focus at CONNECTIONS™ Europe
Technicolor, Siemens, GreenPeak, and PacketVideo address controls, content platforms, and distribution models
International research firm Parks Associates will present new business models and customer retention strategies for digital service providers and CE manufacturers at the upcoming CONNECTIONS™ Europe Research Summit, Nov 8-9, 2011, in Amsterdam.
The firm's research shows YouTube dominates today's online video market worldwide, with the site garnering over 90% of the UGC (user-generated content) audience in Europe. Parks Associates also indicates consumers are increasingly willing to discontinue or downsize their pay-TV services while compensating by accessing video from over-the-top (OTT) sources. As a result, broadband, television, communications, and wireless service providers must take on new roles and execute innovative business strategies to stay competitive in this new market.
"By 2015, consumers in North America and Western Europe will be spending nearly $16 billion for online video," said Kurt Scherf, VP, Principal Analyst, Parks Associates. "Growth of connected consumer electronics, advances in mobile and portable devices, and challenges to access service delivery models are all impacting delivery of content and services. CONNECTIONS™ Europe offers high-level analysis and consumer research to inform new business strategies and identify ways to leverage emerging consumer trends to higher ARPU."
Parks Associates' analyst team will present new European consumer data, from surveys of over 10,000 broadband households in multiple countries, in three special research sessions:
Cloud Services: Increasing ARPU
Myths, Truths and What Consumers Really Desire
Multiscreen TV: The Analyst Perspective
CONNECTIONS™ Europe: Cloud Services, CE & Service Provider Strategies also features experts presenting perspectives on the new video ecosystem:
Jan Van Bogaert, Chief Engineer, Alcatel-Lucent
Antonio Gioia, Project Manager, DTT Content Factory, MediaSet
Tim Hadley, Director, Corporate Communications, Omniphone
Benoit Joly, Senior VP - Operational Marketing, Technicolor
Cees Links, CEO, GreenPeak Technologies
Thomas Nogues, Director, Technology, Cable Europe
Telmo Perez Luaces, VP Strategy, Orange - France Telecom
Jerome Rota, Sr. VP, Consumer Products and Services, PacketVideo
Christopher Schouten, VP, Broadband and Media 3.0 Strategy, Irdeto
Event sponsors include GreenPeak Technologies, PacketVideo, Siemens, and Technicolor. Parks Associates addresses the competitive challenges facing digital service providers in the whitepaper "Service Providers and the Connected Home."
For more information, visit www.connectionseurope.com or contact sales@parksassociates.com, 972-490-1113.
About CONNECTIONS™ Europe
CONNECTIONS™ Europe, produced by Parks Associates, offers high-level analysis and consumer research, networking opportunities, and information on emerging residential and mobile technologies and services. The executive summit focuses on digital media, consumer electronics, and market opportunities for TV operators, content developers, advertisers, and manufacturers. http://www.connectionseurope.com
About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.
Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, and Smart Energy Summit: Engaging the Consumer.
http://www.parksassociates.com
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