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July 22, 2014

Parks Associates: Nearly 40% of U.S. broadband households have looked up health information online

Jennifer Kent of Parks Associates presents consumer engagement research at mHealth + Telehealth World

In the last 12 months, 38% of consumers in U.S. broadband households looked up health information online, and 27% used the website of their care provider or insurer, according to research from Parks Associates.

Jennifer Kent, Senior Analyst at Parks Associates, will discuss the implications of current consumer attitudes and behaviors in connected health during the session “Increase Patient Adoption of Digital Health Practices to Promote Patient Self-Management” at mHealth + Telehealth World at the Hyatt Regency, July 22-24 in Boston, MA.

Kent will moderate this session on Wednesday, July 23, 1:30-2:15 p.m., which will help payers and providers understand the benefits of telehealth and mHealth and develop strategies to encourage patient self-management and participation in new and existing programs. Other session participants include:

  • Nina M. Antoniotti, RN, MBA, PhD, Director of TeleHealth, Marshfield Clinic
  • Neil C. Evans, MD, Co-Director, Connected Health, Department of Veteran Affairs
  • Maulik D. Majmudar, MD, Associate Director, Healthcare Transformation Lab, Massachusetts General Hospital
  • Sean Penwell, MD, Chief Medical Officer, SeeChange Health Insurance

mHealth + Telehealth World is a three-day event for healthcare executives interested in learning how to utilize telehealth programs most efficiently as well as what health practices can improve patient outcomes.

Parks Associates' health analyst team recently addressed the health and wellness aspects of the wearables market during the industry webcast "Engaging Consumers with Connected Health Technologies." In the webcast, available for download at the Parks Associates website, the analysts highlighted consumer research to inform best practices for engaging different types of digital health consumers and producing improved care outcomes.

Parks Associates digital health research shows that among U.S. broadband households in the past 12 months:

  • 38% of consumers looked up health information online
  • 27% used their care provider's or insurer’s website
  • 26% used a website to make an appointment, check lab results, or manage prescriptions
  • 25% used a health app
  • 22% used a device to track their health patterns
  • 22% stored health information electronically
  • 20% communicated electronically with a healthcare or health insurance professional
  • 13% participated in an online support group

Parks Associates will host the inaugural Connected Health Summit: Engaging Consumers in San Diego, September 4-5, featuring keynotes from Ascension Health, Humana Wellness, Kaiser, Qualcomm Life, and Walgreens.

Jennifer Kent is available for media interviews at mHealth + Telehealth World. To request a meeting or specific research data, contact Holly Sprague at hsprague@gmail.com or 720-987-6614.

Press Registration: http://www.worldcongress.com/common/press.cfm?confCode=HL14028

Twitter: @ParksAssociates

                @JenniferMKent

                #mHealth14

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

About Connected Health Summit: Consumer Engagement and Innovation

Connected Health Summit, hosted by international research firm Parks Associates, is an executive conference focused on the impact of connected devices and IoT healthcare solutions on consumers at home. In its ninth year, Connected Health Summit brings senior industry leaders together from all aspects of the consumer experience ecosystems to provide insights on new business models, IoT technologies, consumer behaviors, and deployments relevant to consumer healthcare solutions.

The conference features Parks Associates quarterly consumer readdresses opportunities for new solutions in the care giving and senior markets and the wellness markets. This includes smart home platforms, on-demand services, voice assistants, and wearables, to empower consumers, caregivers, and providers and to meet the growing demand for services in independent living, chronic care management, remote access to care, and wellness and fitness solutions. www.connectedhealthsummit.com

Follow the event on Twitter at @CONN_Health_Smt.