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July 22, 2014


Parks Associates: Nearly 40% of U.S. broadband households have looked up health information online

Jennifer Kent of Parks Associates presents consumer engagement research at mHealth + Telehealth World

In the last 12 months, 38% of consumers in U.S. broadband households looked up health information online, and 27% used the website of their care provider or insurer, according to research from Parks Associates.

Jennifer Kent, Senior Analyst at Parks Associates, will discuss the implications of current consumer attitudes and behaviors in connected health during the session “Increase Patient Adoption of Digital Health Practices to Promote Patient Self-Management” at mHealth + Telehealth World at the Hyatt Regency, July 22-24 in Boston, MA.

Kent will moderate this session on Wednesday, July 23, 1:30-2:15 p.m., which will help payers and providers understand the benefits of telehealth and mHealth and develop strategies to encourage patient self-management and participation in new and existing programs. Other session participants include:

  • Nina M. Antoniotti, RN, MBA, PhD, Director of TeleHealth, Marshfield Clinic
  • Neil C. Evans, MD, Co-Director, Connected Health, Department of Veteran Affairs
  • Maulik D. Majmudar, MD, Associate Director, Healthcare Transformation Lab, Massachusetts General Hospital
  • Sean Penwell, MD, Chief Medical Officer, SeeChange Health Insurance

mHealth + Telehealth World is a three-day event for healthcare executives interested in learning how to utilize telehealth programs most efficiently as well as what health practices can improve patient outcomes.

Parks Associates' health analyst team recently addressed the health and wellness aspects of the wearables market during the industry webcast "Engaging Consumers with Connected Health Technologies." In the webcast, available for download at the Parks Associates website, the analysts highlighted consumer research to inform best practices for engaging different types of digital health consumers and producing improved care outcomes.

Parks Associates digital health research shows that among U.S. broadband households in the past 12 months:

  • 38% of consumers looked up health information online
  • 27% used their care provider's or insurer’s website
  • 26% used a website to make an appointment, check lab results, or manage prescriptions
  • 25% used a health app
  • 22% used a device to track their health patterns
  • 22% stored health information electronically
  • 20% communicated electronically with a healthcare or health insurance professional
  • 13% participated in an online support group

Parks Associates will host the inaugural Connected Health Summit: Engaging Consumers in San Diego, September 4-5, featuring keynotes from Ascension Health, Humana Wellness, Kaiser, Qualcomm Life, and Walgreens.

Jennifer Kent is available for media interviews at mHealth + Telehealth World. To request a meeting or specific research data, contact Holly Sprague at hsprague@gmail.com or 720-987-6614.

Press Registration: http://www.worldcongress.com/common/press.cfm?confCode=HL14028

Twitter: @ParksAssociates

                @JenniferMKent

                #mHealth14

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

About Connected Health Summit: Consumer Engagement and Innovation

Parks Associates’ Connected Health Summit is an executive conference focused on the impact of connected devices and IoT healthcare solutions on consumers at home.

Connected Health Summit provides insights on consumer behaviors and changing demands driven by the COVID-19 pandemic and new business models, IoT technologies, and deployments emerging to target these new needs. The conference addresses opportunities for new solutions, including smart home platforms, on-demand services, voice assistants, and wearables, to empower consumers, caregivers, and providers with new insight into patient health and to meet the growing demand for services in independent living, chronic care management, remote access to care, and wellness and fitness.

The eighth annual Connected Health Summit: Independent Living and Wellness will feature virtual sessions throughout 2021, including January 27, April 14, June 30, August 31, September 1, and December 1. www.connectedhealthsummit.com

Follow the event on Twitter at @CONN_Health_Smt.