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August 26, 2015


15 million consumers are enrolled in a corporate wellness program

Wearables, Integration, Service Models, and New Partnerships a key focus at Connected Health Summit: Engaging Consumers

Digital health research from Parks Associates estimates 15 million U.S. broadband households are enrolled in a corporate wellness program, ranging from weight-loss programs to alcohol management courses. Additionally, nearly 30% of U.S. broadband households with at least one connected fitness device received the product with a corporate discount. The report Wearables for Health: Innovations and Disruptions notes that companies struggling with employee healthcare costs have launched these programs to control long-term expenses, which in turn creates new partnership opportunities for service providers, device makers, and insurers.

“Wearable devices and their apps represent new platforms through which healthcare industry players can encourage positive health and wellness behaviors,” said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. “Employers will be particularly interested in wearables for health and wellness management. If usage leads to improved productivity, reduced work absence, lowered health bills, and cutbacks on health insurance premium payments, then employers can become a significant distribution channel for wearable device makers.”

Harry Wang will moderate multiple sessions at Connected Health Summit: Engaging Consumers, September 9-10 in San Diego, a unique event for all players in the connected health ecosystem, including device makers and distributors, service providers, insurance and health institutions, software and app developers, and brands and merchants. Featured panels focused on this area include:

  • “Integrating Wearables for Consumer Care,” featuring executives from ARM, CEA, iHealth Labs, Lumo BodyTech, and National Sleep Foundation
  • “Disrupting and Rebuilding: New Care Service Models for Consumers,” featuring executives from Cigna, Doctor on Demand, HealthSpot, iTriage, and MDLIVE
  • “Making Sense of Partnerships in the Connected Health Market,” featuring executives from AARP, Dignity Health Telemedicine Network, Remedy Health Media, ROC-Connect, and Welltok

“Owners of a fitness or wellness device acquired through a corporate wellness program use the device much more frequently than owners without the benefit of a corporate discount,” Wang said. “Ownership of connected fitness trackers in the U.S. grew from about four million users at the beginning of 2013 to an estimated 15 million by the end of 2014. There are multiple opportunities for many players as this space continues to mature.”

Wearables for Health: Innovations and Disruptions examines new wearable products that support consumers’ health and wellness management and care providers’ monitoring of patients in and outside of the home. It analyzes the impact of the smart watch on the wearables market for health and wellness and provides forecasts of health and wellness wearables unit sales and revenues.

For information on Connected Health Summit, visit www.connectedhealthsummit.com. Follow the conference on Twitter at @CONN_Health_Smt and #ConnectedHealth15. To schedule a meeting with an analyst or speaker, contact Holly Sprague at hsprague@gmail.com, 720.987.6614.

About Connected Health Summit: Engaging Consumers

Connected Health Summit: Engaging Consumers analyzes the role of innovative connected health solutions in driving changes in consumer behaviors as well as healthcare systems, insurers, and hospital networks. The event focuses on four areas of consumer health, which require active consumer participation to be successful: remote health monitoring for accountable care, consumer-centric wellness and fitness solutions, independent living technologies and services, and innovative convenience care models.

The Connected Health Summit: Engaging Consumers will take place August 29-31 at the Omni Hotel in San Diego, CA. www.connectedhealthsummit.com. Follow the event on Twitter at @CONN_Health_Smt. Subscribe to Parks Associates’ digital health newsletter at http://www.parksassociates.com/newsletters_subscribe.