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August 23, 2016

Only 13-14% of U.S. broadband households show interest in new health management services

Research firm to address device innovation for consumer care at Connected Health Summit

New research by Parks Associates shows that only 13-14% of U.S. broadband households express interest in several new health management services, such as remote health monitoring, personal health coaching, or wearables that collect data for healthcare providers. The international research firm reveals that even people with chronic conditions have expressed skepticism because of low awareness and lack of knowledge about these health services. Options, such as free trials and the promise of no long-term contract, can help boost overall interest and adoption of these services.

“The health industry must convince consumers of the value of these services by enlisting help from their trusted doctor and building a satisfying patient experience that rewards consumers with improved health status both clinically and emotionally,” said Harry Wang, Senior Research Director, Parks Associates. “Currently, people don’t understand the value that can be provided to them and the impact these services can have on their healthcare costs and overall well-being.”

Consumers Very Interested in Health Services

Parks Associates will address these issues at the third-annual Connected Health Summit: Engaging Consumers, August 30 – September 1 in San Diego. The event provides in-depth analysis and discussion on the implications of the connected healthcare revolution and the resulting consumerization of healthcare. Confirmed keynotes for the event include HumanaVitality, Medtronic, Samsung, and Walmart.

Wang will moderate the session “From Selling Products to Selling an Integrated Care Experience” at 8:45 a.m. on Wednesday, August 31. The session explores the pay-for-performance environment and ways business leaders can demonstrate the positive impact of a drug or device as part of an integrated care experience. Speakers will also discuss the types of partnerships and strategies that can shift the focus of drug and device makers from selling products to selling a care solution.

Speakers for the session include:

  • Jeroen Brouwer, Director of Business Development and Sales, Philips
  • Ranndy Kellogg, President & CEO, Omron Healthcare, Inc.
  • Jim Pursley, Chief Commercial Officer, Livongo Health
  • John Vander Meulen, General Manager, Commercial Markets, Johnson & Johnson, Health and Wellness Solutions

Wang will also moderate the session “Innovative Devices for Consumer Care” at 8:45 a.m. on Thursday, September 1. This session explains why device makers need to incorporate disruptive but user-friendly technologies to offer a differentiated experience. The speakers in this session will focus on strategies to engage consumers, increase usage, and demonstrate clinical or wellness benefits.

Speakers for the session include:

  • David E. Albert, M.D., Founder & Chief Medical Officer, AliveCor
  • Richard Fury, M.D., Director, TPMG Tech Group
  • Ravi Kuppuraj, Chief Architect for Patient Care and Monitoring Solutions, Philips
  • Simon Longbottom, VP of Preventive Health, Nokia
  • James R. Mault, M.D., F.A.C.S., VP and Chief Medical Officer, Qualcomm Life

"The best way to engage healthy and sick consumers alike is to provide them with the tools that enable them to proactively and remotely monitor their health. As we venture further into the connected healthcare revolution, there is more data available to consumers and physicians than ever before, leading to not only a greater understanding of human health and disease management, but also to an empowered and truly engaged patient,” said Dr. David Albert, Founder and Chief Medical Officer at AliveCor. “The technologies that will be truly successful and embraced by caregivers, physicians, and patients are convenient, useful, inexpensive, and easy to use. By empowering patients to take control of their own health, the possibilities for changing the consumer’s healthcare experience are endless.”

“mHealth technology is the key to patient engagement, provider efficiency, and value-based care,” said Richard Fury, M.D., Director, TPMG Tech Group.

“We believe at Nokia that the smart use of technology in people’s everyday lives can empower them to take better control over their health and those they care about,” said Simon Longbottom, Vice President of Preventive Health at Nokia. “However, getting devices into consumers’ hands is only half the battle to empowering them and driving real health benefits. I’m looking forward to discussing the various issues surrounding this topic with my fellow panelists during the Connect Health Summit.”

Parks Associates research shows that among U.S. broadband households owning connected healthcare devices, 54% stopped using their smart watch in six months or less and 33% stopped using their digital pedometer or fitness tracker over that same timeframe. Only 3% of smart watch owners have used their device for three years or more.

Conference sponsors include Independa, higi, ARM, Care Innovations, Healthways, Alarm.com, Honeywell, MEDL Mobile, MultiTech, New Fields Technologies, PokitDok, Z-Wave, ZigBee, the California Health Care Foundation, Bright.md, Medable, and Home8.

Registration to Connected Health Summit is open, and media are invited to secure press passes. For more information visit, www.connectedhealthsummit.com. Follow the conference on Twitter at @CONN_Health_Smt and #CONNHealth16.

To schedule a meeting with an analyst or speaker, contact Holly Sprague at hsprague@gmail.com, 720.987.6614.

About Connected Health Summit: Consumer Engagement and Innovation

Connected Health Summit, hosted by international research firm Parks Associates, is an executive conference focused on the impact of connected devices and IoT healthcare solutions on consumers at home. In its ninth year, Connected Health Summit brings senior industry leaders together from all aspects of the consumer experience ecosystems to provide insights on new business models, IoT technologies, consumer behaviors, and deployments relevant to consumer healthcare solutions.

The conference features Parks Associates quarterly consumer readdresses opportunities for new solutions in the care giving and senior markets and the wellness markets. This includes smart home platforms, on-demand services, voice assistants, and wearables, to empower consumers, caregivers, and providers and to meet the growing demand for services in independent living, chronic care management, remote access to care, and wellness and fitness solutions. www.connectedhealthsummit.com

Follow the event on Twitter at @CONN_Health_Smt.