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June 18, 2015

Parks Associates: Nearly 30% of U.S. broadband households own a connected health device

AT&T Keynotes 2015 Connected Health Summit: Engaging Consumers

Parks Associates today announced digital health research showing 29% of U.S. broadband households own a connected health device and 12% of U.S. broadband households own multiple connected health devices. The research firm will address new partnerships between device manufacturers and health insurance providers, as well as other key issues in the growing connected health market, at the second-annual Connected Health Summit: Engaging Consumers, September 9-10, at the Omni San Diego Hotel.

“The adoption rate for fitness trackers and GPS watches has increased, while the adoption rate for other connected health devices has been more stable,” said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. “Fitness trackers stand out as one of the more successful product categories thanks to the release of better products and major marketing campaigns.”

Throughout the conference, Parks Associates will present its industry and consumer research, including Digitally Fit: Products and Services for Connected Consumers, which reports over 50% of U.S. broadband households use an online health tool to communicate with their doctor, access personal health data, or fill prescriptions. Steve Burger, Area VP of Business Development, IoT Organization, AT&T, will join executives from Kaiser Permanente and Humana to present keynotes at the event.

“AT&T is a key player driving the market’s shift to a consumer-driven care model,” said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. “At this year’s Connected Health Summit, we will hear from the best in the industry about technology developments that are addressing consumer healthcare needs.”

This unique executive conference focuses on the role of connected health technologies and innovations in driving changes in consumer behaviors and business models. Parks Associates has studied the Digital Health Sector since 2006, analyzing the development of this market and the implications for multiple connected home industries. The event agenda reflects this long-term expertise, covering all aspects of consumer engagement strategies including insights into back-end technology solutions, regulations, and consumer-facing health devices and apps.

Early sponsors for Connected Health Summit include Care Innovations, Higi, MDLIVE, Alarm.com, Lowe’s, Z-Wave, and National Sleep Foundation.

Registration is open, and media are invited to secure press passes. For more information visit, www.connectedhealthsummit.com. Follow the conference on Twitter at @CONN_Health_Smt and #ConnectedHealth15. To schedule a meeting with an analyst or speaker, contact Holly Sprague at hsprague@gmail.com, 720.987.6614.

About Connected Health Summit: Consumer Engagement and Innovation

Connected Health Summit, hosted by international research firm Parks Associates, is an executive conference focused on the impact of connected devices and IoT healthcare solutions on consumers at home. In its ninth year, Connected Health Summit brings senior industry leaders together from all aspects of the consumer experience ecosystems to provide insights on new business models, IoT technologies, consumer behaviors, and deployments relevant to consumer healthcare solutions.

The conference features Parks Associates quarterly consumer readdresses opportunities for new solutions in the care giving and senior markets and the wellness markets. This includes smart home platforms, on-demand services, voice assistants, and wearables, to empower consumers, caregivers, and providers and to meet the growing demand for services in independent living, chronic care management, remote access to care, and wellness and fitness solutions. www.connectedhealthsummit.com

Follow the event on Twitter at @CONN_Health_Smt.