April 29, 2015

Parks Associates: 52% of future smart watch buyers will use this wearable to track fitness activities

Connected Health Summit features keynotes from Humana and Kaiser Permanente and sponsorship from Alarm.com, Lowe’s, MDLIVE, and Z-Wave

Parks Associates wearables research shows that 52% of the approximately 8.5 million U.S. broadband households planning to purchase a smart watch will use it to track their fitness activities.  Parks Associates will discuss connected health and wearables research at its second-annual Connected Health Summit: Engaging Consumers, September 9-10 in San Diego, CA.

“Approximately 9% of U.S. broadband households plan to buy a smart watch in the next 12 months, and Apple’s entry has added some urgency for traditional and luxury watch manufacturers to enter this market,” said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. “The smart watch and wearables in general are creating new avenues for connected health solutions to engage consumers. Early design and partnership decisions will have a significant impact on the success of these offerings. Our focus on the consumer at Connected Health Summit identifies the best strategies to ensure long-term success in the connected health markets.”

The Connected Health Summit agenda, shaped by the advisory board, will cover technology strategies, consumer engagement, business strategies and partnerships, and disruptive business models within the connected health industry. Keynote speakers include:

• John Mattison, MD, Chief Medical Information Officer & Assistant Medical Director, Kaiser Permanente
• Kristine Mullen, Vice President, Wellness Strategies & Solutions, Humana

Early Sponsors are Alarm.com, Lowe’s, MDLIVE, and Z-Wave. Members of the 2015 Connected Health Summit Advisory Board include:

• AARP - Keith Epstein, Senior Strategic Advisor
• ADT - Don Boerema, Chief Corporate Development Officer
• Care Innovations - Karissa Price, Chief Marketing Officer
• Humana - Kristine Mullen, Vice President, Wellness Strategies & Solutions
• Johnson & Johnson Health and Wellness Solutions - John Vander Meulen, General Manager
• MDLIVE, Inc. - Sheila McCormick, Chief Marketing Officer
• Mpulse Mobile - Chris Nicholson, CEO
• Omron Healthcare, Inc. - Ranndy Kellogg, Chief Operating Officer
• Orange Healthcare - Benjamin Sarda, Head of Marketing
• Qualcomm Life - James R. Mault, M.D., F.A.C.S., VP and Chief Medical Officer
• UnitedHealth Group - Ron Ozminkowski, Chief Scientific Officer, Optum Consumer Solutions Group
• Verizon - Nancy Green, Global Lead - Healthcare Vertical
• Walgreens - Adam Pellegrini, Vice President, Digital Health

Parks Associates is accepting speaking submissions for this event athttp://www.parksassociates.com/chs-agenda. For information on participating, visit http://www.connectedhealthsummit.com or contact sales@parksassociates.com, 972-490-1113.

About Connected Health Summit: Consumer Engagement and Innovation

Connected Health Summit, hosted by international research firm Parks Associates, is an executive conference focused on the impact of connected devices and IoT healthcare solutions on consumers at home. In its ninth year, Connected Health Summit brings senior industry leaders together from all aspects of the consumer experience ecosystems to provide insights on new business models, IoT technologies, consumer behaviors, and deployments relevant to consumer healthcare solutions.

The conference features Parks Associates quarterly consumer readdresses opportunities for new solutions in the care giving and senior markets and the wellness markets. This includes smart home platforms, on-demand services, voice assistants, and wearables, to empower consumers, caregivers, and providers and to meet the growing demand for services in independent living, chronic care management, remote access to care, and wellness and fitness solutions. www.connectedhealthsummit.com

Follow the event on Twitter at @CONN_Health_Smt.