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August 20, 2014

Walgreens VP of Digital Health to Deliver Keynote at Connected Health Summit: Engaging Consumers in California

Parks Associates and industry leaders will discuss implications of the connected healthcare revolution in San Diego, September 4-5

Parks Associates announced today that Adam Pellegrini, Vice President, Digital Health, Walgreens, will present the keynote address “Consumer Engagement As A Loyalty Strategy” at Connected Health Summit: Engaging Consumers at 9:45 a.m. on Friday, September 5, in San Diego. Pellegrini, a digital health and marketing executive with over 22 years of experience in healthcare and online marketing, will discuss how alignment of industry initiatives can accelerate and sustain consumer health adoption of behavioral change programs.

New Parks Associates digital health research finds 42% of U.S. broadband households have used at least one online service offered by their doctors. The most common service, both in terms of use and availability, is the option to request a prescription refill online.

“Walgreens Balance Rewards program is an excellent example of how to integrate connected health devices and apps into a business model that will engage consumers,” said  Harry Wang, Director, Health & Mobile Product Research, Parks Associates.“Mr. Pellegrini’s keynote will provide insight into the best practices that Walgreens has developed to connect with consumers and other markets.”

“The consumer is the most important driver for this market, and engaging customers in the digital space is critical for future success," Pellegrini said. "At Connected Health Summit, I will discuss engagement strategies for providers where they leverage their unique proposition and align it with a digital intervention that drives the desired outcomes."

Parks Associates will host the inaugural Connected Health Summit: Engaging Consumers September 4-5 at the Omni Hotel in San Diego. The two-day executive conference is the only event focused exclusively on the consumer-centric perspective of the fast-growing digital health market. In addition to Walgreens, the Connected Health Summit will also feature keynotes from Qualcomm Life, Kaiser Permanente, Humana Wellness, Optum, and Ascension Health.

Connected Health Summit Sponsors include Association Sponsor CEA; Charter Sponsors ADT, Care Innovations, Lowe’s, and Z-Wave; Registration Sponsor Independa; Special Event Sponsor Walgreens; Event Sponsor Masimo; and Break Sponsors Ayla Networks, Playtabase, and Wellness and Prevention, Inc., a Johnson & Johnson company.

Registration and the agenda can be found on the event website www.connectedhealthsummit.com.  Press passes are available at http://www.parksassociates.com/events/connected-health/media. Contact Holly Sprague at hsprague@gmail.com for interviews. 

About Connected Health Summit: Consumer Engagement and Innovation

Connected Health Summit, hosted by international research firm Parks Associates, is an executive conference focused on the impact of connected devices and IoT healthcare solutions on consumers at home. In its ninth year, Connected Health Summit brings senior industry leaders together from all aspects of the consumer experience ecosystems to provide insights on new business models, IoT technologies, consumer behaviors, and deployments relevant to consumer healthcare solutions.

The conference features Parks Associates quarterly consumer readdresses opportunities for new solutions in the care giving and senior markets and the wellness markets. This includes smart home platforms, on-demand services, voice assistants, and wearables, to empower consumers, caregivers, and providers and to meet the growing demand for services in independent living, chronic care management, remote access to care, and wellness and fitness solutions. www.connectedhealthsummit.com

Follow the event on Twitter at @CONN_Health_Smt.