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September 2, 2014

Parks Associates: 13% of U.S. Broadband Households Plan to Purchase Connected Health Devices

Industry Leaders will Discuss Strategies to Improve Consumer Engagement at Connected Health Summit this Week

Parks Associates, host of the Connected Health Summit: Engaging Consumers in San Diego this week, announced today that although a substantial number of consumers are starting to use digital tools to manage their health, they use them infrequently. Twenty-eight percent of U.S. broadband households used digital communication tools—email, online portal, mobile phone and apps, and webcam—to communicate with their care providers in the past 12 months, but their average usage is only 3 times per year.

“Thirteen percent of U.S. broadband households plan to purchase a connected health device in the next 12 months, but these people are largely self-motivated,” said Harry Wang, Director, Mobile Product and Health Research, Parks Associates. “Nearly 50% of current and future owners of digital wellness devices like pedometers and fitness trackers made or are planning the purchase because they want to live healthier. These consumers will drive the early market, but long term, the connected health industry needs to develop new strategies to engage larger populations of consumers.”

Connected Health Summit will bring together top executives in the healthcare and technology industries to discuss how businesses can change the consumer role in healthcare technology. Media are invited to attend; press passes include online access to materials.

What: Connected Health Summit: Engaging Consumers

When: September 4-5, 2014 (Thursday-Friday)

Where: Omni Hotel

             675 L Street, Salon AB, 4th Floor

             San Diego, CA  92114

Registration: http://www.parksassociates.com/events/connected-health/register

Press passes & media sheet: http://www.parksassociates.com/events/connected-health/media

Twitter: @CONN_Health_Smt

              #ConnectedHealth2014

Keynote schedule: Thursday, September 4:

  • 9:45 a.m. - "The Shift to Consumer-Centric: Perspectives from Health Systems," Chris Young, VP, New Virtual Market Development & Incubations, ASCENSION HEALTH
  • 11:45 a.m. - "Applying Connected Health to the Wellness Market: The "Triple Threat" Driving Growth," Chris Nicholson, VP & COO, HUMANA WELLNESS
  • 5:00 p.m.-“Building a Consumer-Centric Connected Health Ecosystem,"James R. Mault, M.D., F.A.C.S. VP & CMO, QUALCOMM LIFE

                               Friday, September 5:

  • 9:45 a.m.- "Consumer Engagement As A Loyalty Strategy," Adam Pellegrini, VP, Digital Health, WALGREENS
  • 11:45 a.m.-“Enhancing the Consumer’s Propensity to Succeed in a Digital Health Management World," Ronald J. Ozminkowski, Ph.D., SVP & CSO, Consumer Solutions Group, OPTUM

To schedule an interview with a speaker or analyst or to request specific research data, contact Holly Sprague at hsprague@gmail.comor 720-987-6614.

For more information on digital health research from Parks Associates, please visit http://www.parksassociates.com/health-research. 

About Connected Health Summit: Consumer Engagement and Innovation

Connected Health Summit, hosted by international research firm Parks Associates, is an executive conference focused on the impact of connected devices and IoT healthcare solutions on consumers at home. In its ninth year, Connected Health Summit brings senior industry leaders together from all aspects of the consumer experience ecosystems to provide insights on new business models, IoT technologies, consumer behaviors, and deployments relevant to consumer healthcare solutions.

The conference features Parks Associates quarterly consumer readdresses opportunities for new solutions in the care giving and senior markets and the wellness markets. This includes smart home platforms, on-demand services, voice assistants, and wearables, to empower consumers, caregivers, and providers and to meet the growing demand for services in independent living, chronic care management, remote access to care, and wellness and fitness solutions. www.connectedhealthsummit.com

Follow the event on Twitter at @CONN_Health_Smt.