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August 29, 2014Parks Associates: Fitbit Leads Fitness Tracker Brand AdoptionWearables and Digital Health Executives Will Discuss Mobile Health Solutions and Apps at Connected Health Summit: Engaging the Consumer Fitbit is the early leader in the market for digital fitness trackers with nearly 40% of the market, according to new research Parks Associates announced today in advance of the firm’s Connected Health Summit: Engaging Consumers, September 4-5 in San Diego, California. The 2Q 2014 survey of more than 5,000 U.S. broadband households found that Fitbit is far ahead of its closest competitors Samsung (14%), Nike+ Sensor (14%), and Nike Fuelband (8%). “Slightly more than 6% of U.S. broadband households have a digital pedometer or fitness tracker, so this market is still in the early stages of adoption," said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. "Fitbit’s early success highlights several key factors for success in this market, including fashionable design, integration with mobile devices, and a variety of model options. At Connected Health Summit, executives from top companies in the wearables space will discuss leading techniques both to drive adoption and keep consumers engaged.”
Parks Associates analysts recommend companies can achieve long-term success in the digital fitness tracker industry with the following strategies:
Parks Associates digital health research shows:
Connected Health Summit features the following sessions highlighting the wearables and fitness trackers market:
Connected Health Summit keynotes include executives from Optum, Qualcomm Life, Humana Wellness, Walgreens, and Ascension Health. Follow the event on Twitter at @CONN_Health_Smt and #ConnectedHealth2014. Media are invited to attend. Press passes are available at http://www.parksassociates.com/events/connected-health/media and include online access to event materials. To schedule an interview with a speaker or analyst, contact Holly Sprague at hsprague@gmail.com.
About Connected Health Summit: Consumer Engagement and Innovation
Connected Health Summit, hosted by international research firm Parks Associates, is an executive conference focused on the impact of connected devices and IoT healthcare solutions on consumers at home. In its ninth year, Connected Health Summit brings senior industry leaders together from all aspects of the consumer experience ecosystems to provide insights on new business models, IoT technologies, consumer behaviors, and deployments relevant to consumer healthcare solutions. Follow the event on Twitter at @CONN_Health_Smt. |
2014 SupportersHostParks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions. The company's expertise includes the smart home, the Internet of Things (IoT), new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, and home control systems and security.
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