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August 27, 2014

Wellness & Prevention showcases The Johnson & Johnson Official 7 Minute Workout App to the Connected Health Summit: Engaging Consumers

Parks Associates announced today that executives from Wellness & Prevention, Inc., a Johnson & Johnson company, will participate in the session “Population Health Management: Tracking Technology’s Impact” and host a special workout session to showcase the updated Johnson & Johnson  Official 7 Minute Workout App during the 2014 Connected Health Summit: Engaging Consumers.

John Vander Meulen, General Manager, Wellness & Prevention, Inc., joins executives from Alere Connect, Welltok, Optum, and Wellframe during the session “Population Health Management: Tracking Technology’s Impact” on Thursday, September 4, at 10:45 a.m. The speakers will examine how technology can reshape consumers’ experiences from one life stage to another and the potential for solutions like virtual care and digital coaching to reduce costs and improve care engagement and communication.

"Parks Associates research shows health-conscious consumers offer the greatest early-market potential for digital health solutions," said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. "Credible, well-designed apps such as the Johnson & Johnson Official 7 Minute Workout will play a key role in capturing the interest of these consumers and keeping them engaged by reinforcing positive behaviors. The Wellness & Prevention demo at Connected Health Summit will offer an important case study to our attendees."

"New and emerging technologies will be important for the digital health market over the coming years," Vander Meulen said. "Already there are tremendous advancements for consumers in managing their health using their smartphones. There are devices and apps available now that allow people to track their blood pressure, blood sugar, activity, and diet, all through the smartphone. These types of solutions that help individuals better understand and manage their own health will be key to driving ongoing engagement with consumers."

Chris Jordan, creator of the Johnson & Johnson Official 7 Minute Workout and an exercise physiologist at the Human Performance Institute, a division of Wellness & Prevention, Inc., will lead a workout session demonstrating the Johnson & Johnson Official 7 Minute Workout on Friday, September 5, at 6:00 a.m., which is open to all registered attendees.

Already the top health and fitness app in the Apple Store in more than 30 countries, the Johnson & Johnson Official 7 Minute Workout App includes step-by-step instructions for 36 exercises and 18 workouts that can be customized and modified for each user. Jordan will give a brief introduction to the app on Friday, September 5, during the morning networking break at 10:15 a.m., sponsored by Wellness & Prevention, Inc., a Johnson & Johnson Company.

The inaugural Connected Health Summit will be held at the Omni Hotel, September 4-5, and feature keynote presentations from Qualcomm Life, Humana Wellness, Optum, Walgreens, and Ascension Health. Information about the Summit is available atconnectedhealthsummit.com. Press passes are available at http://www.parksassociates.com/events/connected-health/media.

About Connected Health Summit: Consumer Engagement and Innovation

Connected Health Summit, hosted by international research firm Parks Associates, is an executive conference focused on the impact of connected devices and IoT healthcare solutions on consumers at home. In its ninth year, Connected Health Summit brings senior industry leaders together from all aspects of the consumer experience ecosystems to provide insights on new business models, IoT technologies, consumer behaviors, and deployments relevant to consumer healthcare solutions.

The conference features Parks Associates quarterly consumer readdresses opportunities for new solutions in the care giving and senior markets and the wellness markets. This includes smart home platforms, on-demand services, voice assistants, and wearables, to empower consumers, caregivers, and providers and to meet the growing demand for services in independent living, chronic care management, remote access to care, and wellness and fitness solutions. www.connectedhealthsummit.com

Follow the event on Twitter at @CONN_Health_Smt.