MORNING SESSIONS: LAYING THE FOUNDATION

8:30 AM

Welcome and Introductions

Kurt Scherf, Vice President and Principal Analyst, Parks Associates

8:40 AM - 9:30 AM

Broadband Update: Changing Dynamics in a Maturing Market

Yuanzhe (Michael) Cai, Director of Broadband & Gaming, Parks Associates

9:30 AM - 10:15 AM

Television 2.0: The Impact of IPTV on the Digital Lifestyle

Kurt Scherf, Vice President and Principal Analyst, Parks Associates

In many respects, the television set remains the key digital home platform to which additional services and products will be attached. This presentation analyzes the market for advanced television services, examining the role of IP video services in acquiring and retaining customers and generating additional revenue streams. Attendees will receive strategic insight into customer segmentation and recommendations for the deployment of truly differentiating IP supported services. Specifically, this session will cover:

• Digital home opportunities across three stages of multichannel television delivery competition;

• The short- and mid-term outlook for the set-top box platform;

• Identifying key television-based value-added services that matter to consumers;

• International case studies: next-generation television services for comparison and contrast;

• Understanding the role of “over-the-top” video services as a competitor or partner to incumbent services; and

• Forecasts

10:15 AM - 10:30 AM

Morning Break

10:30 AM - 11:30 AM

Home Networking: Beyond Infrastructure

Kurt Scherf, Vice President and Principal Analyst, and Harry Wang, Senior Analyst, Parks Associates

The connected home market is quickly moving on an evolutionary path beyond “Stage One” applications (shared broadband). This session will provide analysis and commentary on the following subjects:

• The home networking media puzzle and its pieces: where are Wi-Fi®, HomePlug, HomePNA, MoCA and related coaxial solutions, Ethernet, etc. now starting to find market traction?

• Understanding connectivity from a service provider’s perspective: the near- and mid-term role of the residential gateway and other CPE.

• An evaluation of entertainment and multimedia platforms that will spur grown in connected entertainment experiences.

• Forecasts.

11:30 AM - 12:45 PM

Lunch and Special Discussion Panel: Business Models for Managing the Digital Home

Jeff Erwin, President & CEO, Pure Networks Inc.

Elan Migdal, CEO, Friendly Technologies

David Sayag, Founder & Vice President, Marketing, Enure Networks

Singu Srinivas, CEO, HiWired

Jeff Sunshine, Vice President, Finance and Business Development, Affinegy

Moderator: Kurt Scherf, Vice President and Principal Analyst, Parks Associates

The many benefits derived from the influx of digital products and services may be offset by the technical headaches that occur during set-up or use. This panel examines the role of specialized software, on-site and remote technical support services, and professional installation and break-fix experts in helping end-users manage their digital lifestyle resources. It will specifically tackle key topics such as:

• Understanding the highest-priority management needs as they relate to consumers, service providers, retailers, and manufacturers;

• Identifying cost savings and revenue growth opportunities as managed digital home services take root; and

• Understanding the key components of developing an end-to-end managed digital home solution.

AFTERNOON SESSION THE SERVICES THAT MATTER

12:45 PM – 130 PM

Console and Online Gaming Trends

Yuanzhe (Michael) Cai, Director of Broadband & Gaming, Parks Associates

Online gaming will become a $4 billion business in the U.S. alone in 2010 and in the meanwhile game consoles are venturing into the domains of connected entertainment. Taken together, gaming content and platforms are set to play a more significant role in the digital home in the next five years. This session will cover the following topics:

• What are the more important trends in online gaming (MMOG, casual online gaming, and virtual worlds) and how do they impact the digital home value chain

• What capabilities does Xbox 360, PS3, and the Wii have and what's on the roadmap

• How will game consoles compete with other digital media server and adapter platforms and how does digital media delivery on a game console impact service providers

• The future of game advertising.

1:30 PM - 2:15 PM

Social Media and Web 2.0

John Barrett, Director of Research, Parks Associates

MySpace, YouTube, and Wikipedia have all built a towering presence on the web by allowing consumers to play a more active role in content creation and categorization. This presentation will analyze the “social media” space and provide:

• An overview of usage patterns drawing from Parks Associates’ library of consumer survey data.

• An analysis of where these trends are leading and the overall impact they will have on online media.

• An understanding of how social media can be monetized and utilized by the industry.

2:15 PM - 2:30 PM

Afternoon Break

2:30 PM - 3:00 PM

Digital Health: New Opportunities in the Digital Home

Harry Wang, Senior Analyst, Parks Associates

Digital home health represents a $2.1 billion opportunity in 2010 in the US alone. In addition, more and more tech-savvy baby boomers will hit retirement age over the next 15-20 years, making it a market with sustainable long-term growth potential. Yet the landscape is undefined, the regulatory environment is murky, and healthcare technologies are searching for the right business models. This session will provide the insights into the following topics:

• Highlight key technology trends and product categories

• Segment industry and profile key constituents

• Showcase successful business models and fast-growing companies

• Analyze industry barriers and drivers in the US and western European countries

• Forecast market potentials

3:00 PM - 4:00 PM

Home Systems: Trends & Opportunities in Controls, Entertainment & Security

Bill Ablondi, Director, Home Systems Research, Parks Associates

The market for home systems, installation and security monitoring is approaching $20 billion in the U.S. alone. New categories are emerging: remote home self-monitoring, IP-based entertainment and control systems and home systems in a box. This session will provide analysis and commentary on the following subjects:

• State of the home controls market: profiles of several key players and new entrants; impact of IP-based control systems

• Understanding installation channels: custom installers, security systems integrators/installers, electrical contractors & builders

• Opportunities in emerging systems: IP-based audio/video systems; remote monitoring and systems for the middle market

• Forecasts