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AT&T Keynote at CONNECTIONS™ focuses on Integration
as Cornerstone of Digital Living
CONNECTIONS™ announced today that
Michael Grasso,
Assistant Vice President – Consumer Marketing, AT&T U-verse SM, will
deliver the morning keynote,
Delivering the Digital Lifestyle, on Thursday, May 4, 2006, at
9:00 a.m.
CONNECTIONS™: The Digital Home Conference and Showcase will take place
at the Santa Clara Convention Center, May 2-4, 2006. Grasso’s keynote will
focus on the three screens most significant in consumers’ lives – the PC,
the TV, and the wireless phone – and the plans underway to integrate
connectivity between these devices to create seamless communications and
entertainment services and content.
CONNECTIONS™, produced by Parks Associates in partnership with the
Consumer Electronics Association, is the largest executive conference and
showcase dedicated to advanced digital lifestyle solutions for residential
and mobile environments. This year’s conference topics include digital
entertainment, mobile platforms & services, home networking &
infrastructure, home management & digital health, and broadband & IP
services.
According to Parks Associates, there will be a substantial increase in
the number of advanced networking devices in U.S. homes, which will serve
as the backbone for integrated communications and entertainment services.
By 2010, 47 million U.S. broadband households will have a residential
gateway (RG), and nearly 10 million U.S. households will have a networked
storage device.
“Integration is the cornerstone of digital lifestyle – all these
devices and services have to work together in order to fully realize this
vision,” said Tricia Parks,
CEO of Parks Associates. “AT&T’s U-verse service will take an important
step in bringing the digital vision to the consumer market, and
CONNECTIONS™ attendees will benefit greatly from Michael Grasso’s
expertise in building and delivering successful service offerings.”
Throughout his career, Grasso has focused on strategic marketing to the
general, multicultural, and vertical consumer markets. He directed the
rollout of SBC Yahoo! DSL and SBC Long Distance and built industry-leading
strategic joint marketing relationships and programs that include the SBC
blue room music initiative; Project DU blogging aggregator; national
marketing campaigns with Disney/Pixar for The Incredibles
theatrical & DVD releases and Twentieth Century Fox’s Fantastic Four;
a multiyear Eric Clapton initiative; and title sponsorships of events such
as the Austin City Limits Music Festival and Lollapalooza 2005.
For more information, visit
http://www.connectionsconference.com, e-mail
sales@parksassociates.com,
or call 972-490-1113. |
