Fun on the Run: Portable Entertainment Devices
g Analyst
Harry Wang, Analyst, Parks Associates
Thursday, January 5
10:30 – 11:45 a.m.
LVCC South Hall S106-107
g Speakers
Robert Acker, Vice President, Music Services,
RealNetworks, Inc.
Christophe Duverne, Chairman, NFC Forum, and Vice
President, Marketing and Sales, Identification, Philips
Semiconductors, Royal Philips Electronics, Semiconductor
Division
Dave Geary, Senior
Vice President, Mobile Services, Kodak Imaging Network,
Inc.
Steve Iverson, President and CEO, Streamload
Dave Whetstone, Chief Marketing Officer, MobiTV
This session will discuss challenges facing portable media
players, including the interoperability of different DRM formats
and consumer reservations regarding emerging portable video and
gaming devices. It will also consider opportunities such as
multipurpose portable devices (cell phone/MP3 player) and
broadband-enabled entertainment services.
Reaching the Unreachable Consumer: Advertising in the Digital Age
g Analysts
Deepa Iyer, Analyst, Parks
Associates, and Harry Wang,
Analyst, Parks Associates
Thursday, January 5
12:00 – 1:15 p.m.
LVCC South Hall S106-107
g Speakers
Reggie Bradford, President, TANDBERG
Television Inc.
Scott
Ferris, Senior Vice President and General Manager,
Atlas On Demand
Seth Kenvin, Vice President of Strategic Marketing,
BigBand Networks
Roland Van der Meer, Cofounder and Partner,
ComVentures
Russell Zack, Chief Operating Officer, Cauldron
Solutions
Although consumers may be “tuning in” to more digital content
via HDTV, satellite radio, and portable music players, they are
also “turning off” traditional advertising messaging. Using IP
delivery schemes, however, advertising is moving from a static
to interactive medium where targeted messages reach more of the
right type of consumer. This panel discussion will bring
together experts who are developing tomorrow’s advertising and
marketing strategies.
Making Media Meaningful: TV on Consumers’ Terms
g Analyst
Deepa Iyer, Analyst, Parks Associates
Thursday, January 5
1:30 – 2:45 p.m.
LVCC South Hall S106-107
g Speakers
Josh Goldman,
CEO,
Akimbo
Selina Lo, President & CEO, Ruckus Wireless
(formerly Video54)
Hemang Mehta, Group Product Manager,
Microsoft Corporation
Stephen Reeder,
Executive Director, Sales and Marketing, ANT
Dov Rubin, Vice
President & General Manager, NDS Americas Inc.
Parks Associates’ global research on the demand for interactive
television will serve as the basis for this discussion among
providers of television personalization solutions. From advanced
program guides to on-demand services (and even home monitoring),
this panel will discuss the deployment and revenue strategies of
different carriers.
Next Steps Digital: Enabling a Whole-Home Entertainment
Experience
g Analyst
Yuanzhe (Michael) Cai,
Director, Broadband & Gaming, Parks Associates
Thursday, January 5
2:45 – 4 p.m.
LVCC South Hall S106-107
g Speakers
Ron Cates, Vice President, North America Sales &
Marketing, Metalink
Ed Graczyk, Director of Marketing & Communications,
Microsoft TV Division,
Microsoft Corp.
Ken Morse, Vice President, Client Architecture,
Scientific-Atlanta
Dan Putterman, President and CEO, Mediabolic
Paul Sandberg, Senior Vice President, Global
Sales & Marketing, Business Unit Home, Philips Semiconductors,
Philips
Scott Smyers, Vice President, Network and Systems
Architecture, Digital Living Network Alliance (DLNA)
Consumers have strong interest in a whole-home entertainment
experience, but enabling such an experience is a complex task
that demands cross-industry cooperation. This panel will discuss
industry standardization initiatives such as DLNA, development
in multimedia networking middleware solutions, and the
perspectives of PC, CE, and set-top box manufacturers as well as
service providers.
Making the Network Work
g Analyst
Yuanzhe (Michael) Cai,
Director, Broadband & Gaming, Parks Associates
Friday, January 6
10:30 – 11:45 a.m.
LVCC South Hall S106-107
g Speakers
Richard J. Caballero,
Director, Digital Services Product Marketing,
SupportSoft
Inder Gopal, Chief
Product Officer, Serenti
Frank Hanzlik, Managing Director, Wi-Fi Alliance
Art Lancaster, CTO, Affinegy
Brian Larsen,
Associate Vice President, Product Development,
D-Link
Home networks are largely invisible to consumers until they stop
working. Interruption of Internet service, printing
capabilities, or content sharing will immediately precipitate
calls to the service provider. This fact presents opportunities
and challenges to OEMs and carriers. The panelists will discuss
these issues and the potential for solutions such as PC
performance tools, security services, and remote management of
home networks.
Going Global: Understanding Buyer Preferences for Digital
Services
g Analyst
John Barrett, Director
of Research, Parks Associates
Friday, January 6
12:00 – 1:15 p.m.
LVCC South Hall S106-107
g Speakers
Jamie Berger, Vice President & General Manager,
Consumer Products Division, IGN Entertainment Inc.
Jef Holove, Director of Product Marketing, Audio Business
Unit, Logitech, Inc.
Francesco Prato, Business Development Manager
for NFC, Philips Semiconductors
David Rich, Vice President, Online Services, Kodak Digital
Imaging Services & Kodak EasyShare Gallery (formerly Ofoto),
Eastman Kodak Company
Parks Associates’ groundbreaking study, Global Digital Living,
analyzes the differences in the consumer demand for devices,
content, and services on a multinational scale. This panel will
bring together leaders who are developing global products,
services, and applications and will compare and contrast their
real-world experiences with the opinions and preferences
expressed by consumers.
Contact:
Jenny Barrett,
Marketing Manager, Parks Associates
972-490-1113 |
