 May
11, 2005
8:30 a.m. – 4:30
p.m.
Parks Associates' Pre-Show WorkshopThis workshop will
provide busy executives with primary and industry research
and insight from expert market analysts on the home
networking, broadband, and digital entertainment
industries — all packed in one day!
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Wed May 11 |
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8:30 a.m. |
Welcome and Introductions
Kurt Scherf, Vice President, Principal Analyst,
Parks Associates
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8:45 a.m. |
Beyond Broadband: From High-Speed and Always-on to
Value-Added Services and Management |
The broadband industry is facing two major challenges:
reaching out further to mass-market consumers and
leveraging the installed base to generate incremental
revenue from advanced value-added services. This
presentation will examine new trends in the broadband
market, including growing competition, fiber
deployment, mobile broadband, bundled services, and
advanced value-added services.
Yuanzhe (Michael) Cai, Senior Analyst, Parks
Associates
Parks Associates’ Research Cited:
Trends in U.S. Broadband Adoption
Untethering Broadband: WiMAX, 802.20, and Others
Bundled Services: Analysis and Forecasts
Profiles of PC Usage
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9:30 a.m. |
The Role of Service Providers and Advanced CPE in Home
Network Evolution |
As broadband carriers move high-speed and always-on
connections well beyond the early-adopter market,
providing enhanced services and an improved customer
service experience will rely increasingly on the
deployment of data networking and residential gateway
equipment to the home. This presentation examines the
role of the data network and residential gateway, both
from the perspective of the CPE vendors and carriers.
How will the RG evolve beyond basic data connectivity,
and what solutions and services (particularly
voice-over-IP and multimedia content) will be integral
in strengthening the bond between customer and
carrier?
Kurt Scherf, Vice President, Principal Analyst,
Parks Associates
Parks Associates’ Research Cited:
Profiles of PC Usage
Residential Voice-over-IP: Analysis & Forecasts -
Second Edition
Home Networks and Residential Gateways: Analysis &
Forecasts
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10:15 a.m. |
Morning Break |
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10:30 a.m. |
Business Cases for On-Demand Content |
The business of delivering music, games, video, and
other content via IP networks and other channels
requires the meshing of both customer needs and
product requirements. To move end-users away from
their overwhelming preference for “one-off” dabbling
of on-demand content and to build a stronger business
case, how will services need to be connected to
platforms? What form and functionality will consumers
demand from their interactive services. And what
business models may begin to emerge that address the
growing trend toward personalized (“Long-Tail”) and
on-the-go (“Place-Shifted”) multimedia services? This
presentation examines consumer preferences and
provides an analysis of some models that may be
forthcoming.
John Barrett, Director of Research, Parks
Associates
Kurt Scherf, Vice President, Principal Analyst,
Parks Associates
Parks Associates’ Research Cited:
Global Digital Living
Consumers & Emerging Multimedia Platforms
Digital Media Adapters & Receivers: Analysis and
Forecasts
Unifying Home Media Platforms & Content
Digital Music: Analysis and Forecasts
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11:45 a.m. |
Making Sense of Digital Rights Management |
“Content protection” and “digital rights management” (DRM)
are two intertwined concepts that sometimes are used
interchangeably. But strictly speaking, digital rights
management has a much more broad application than
content protection does. This presentation examines
the usage models for both copy protection and DRM,
with a focus on which solutions – working together in
concert – will provide content owners and providers
with required revenues and flexible business models
while at the same time ensuring the end-users are
given as much flexibility and freedom to personalize
content to fit their lifestyles and schedules.
Harry Wang, Analyst, Parks Associates
Featuring:
Eric Anderson, Chairman of the Board, 1394 Trade
Association
Parks Associates’ Research Cited:
Digital Rights: Content Ownership and Distribution
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12:30 p.m. |
Lunch and Special Discussion/Debate
The Role of Next-Generation Wireless Connectivity
Solutions |
The role of wireless solutions for data connectivity
has been a key reason for the strong growth of the
home network product category. With an eye toward
next-generation networks that are aimed at streaming
multimedia content – from digital photos to
high-definition video – what are the market
requirements for the wireless solutions currently in
the work? What key challenges are yet to be overcome
in convincing OEM partners, carriers, and the consumer
that wireless is ready for prime time as a primary
entertainment network connectivity solution? What
battles remain ahead in the standards-setting process?
Join industry leaders in various facets of wireless
LAN and PAN development for an informative and lively
discussion and debate.
Jeff Abramowitz, Senior Director of Marketing,
Broadcom Corp.
Eric Broockman, Chief Executive Officer, Alereon
William
J. McFarland, Chief Technology Officer, Atheros
Communications
John Quigley, Vice President, Hardware
Engineering, Airgo Networks, Inc.
Moderated by
Kurt Scherf, Vice President,
Principal Analyst, Parks Associates
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2:00 p.m. |
Next-Generation Storage Solutions for the Connected
Home |
As more consumers use online content services, the
need for robust storage and backup options will
increase significantly. Recent survey indicates that a
significant segment of home computer an Internet users
are ready to consider additional in-home or offsite
storage and backup solutions to serve their growing
needs. Beyond “Attached Storage,” “Networked Attached
Storage,” “File Serving,” and other complex
terminology, what features and functionality of
storage and backup solutions will drive a growing mass
of consumers to adopt such solutions? What kind of
impacts will these storage solutions have on the
design of various hardware platforms such as portable
devices and network devices and will they enable new
revenue opportunities for service providers? This
presentation examines the market drivers and potential
growth for these solutions.
Yuanzhe (Michael) Cai, Senior Analyst, Parks
Associates
Parks Associates’ Research Cited:
Profiles of PC Usage
Storage and Management for the Connected Home
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2:45 p.m. |
Content at Consumers’ Fingertips, Ears, and Eyes:
Portable Media Players |
A new category of handheld devices is emerging that
expands the content “on-the-go” paradigm. This
presentation identifies the potential for dedicated
portable multimedia players by analyzing primary
consumer feedback, profiling leading vendors, and
analyzing the “content-on-the-go” applications
(recorded television, photos, music, games, and
movies) that are most likely to create growth in the
next few years.
John Barrett, Director of Research, Parks
Associates
Harry Wang, Analyst, Parks Associates
Parks Associates’ Research Cited:
Portable Multimedia Players: Analysis and Forecasts
U.S. Mobile Phone Market Intelligence (2nd Edition)
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3:30 p.m. |
Afternoon Break |
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3:45 p.m. |
Media Servers: The Home Computer, Consumer
Electronics, and Set-top Boxes |
Driven by consumer demands for digital content on
their terms, growth of the “media server” product
category will be driven by PCs, CE, and set-top boxes
and receivers deployed by content and broadband
carriers. And it won’t be an “either/or” selection
that most consumers will make in seeking out products
that help them manage, store, personalize, share, and
enjoy their content – separate platforms are likely to
have distinct roles, but still require connectivity
and communication within the framework of the home
network. This presentation examines consumer drivers
for various “media server” platforms, identifies key
product categories, and provides forecasts and comment
on the market.
Kurt Scherf, Vice President, Principal Analyst,
Parks Associates
John Barrett, Director of Research, Parks
Associates
Parks Associates’ Research Cited:
Consumers & Emerging Multimedia Platforms
Media Servers: Analysis & Forecasts
IP Video Services: Analysis and Forecasts
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