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CONNECTIONS™ 2003 Press Releases

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CEA and Parks Associates to Provide Consumer Research on Home Networks at CONNECTIONS™: The Digital Home Conference and Showcase
April 11, 2003 — Parks Associates and CEA today announced plans to release Status of Digital Networks and Applications, a new report on the market for digital home technologies, at CONNECTIONS™: The Digital Home Conference and Showcase. The report, based on a nationwide Internet survey of consumer interest and purchase patterns for home networks and digital entertainment devices, will be distributed to all conference attendees.

CONNECTIONS™: The Digital Home Conference and Showcase, the largest international executive conference for digital home technologies, will take place May 7-9, 2003, in San Jose, Calif.

Status of Digital Networks and Applications will feature the results of a national Internet survey to be fielded in April 2003. In addition, the report will have analysis on current consumer attitudes and the influence of industry actions in generating consumer adoption and interest.

Survey topics include:

  • Home network ownership and purchase intentions;
  • Interest in new entertainment devices;
  • Interest in entertainment networks;
  • The effect of war and a weak economy on buying plans for electronics; and
  • Brands acquired for networking and entertainment products.

“This timely research will provide this year’s conference attendees with extremely valuable data on consumer purchase history and intentions regarding digital technology, including home networks,” said Kurt Scherf, Vice President of Parks Associates. “This ‘pulse-of-the-consumer’ data will complement the outstanding speakers, panels, and exhibitors at this year’s conference.”

CONNECTIONS™: The Digital Home Conference and Showcase is the largest international executive conference for digital home technologies. CONNECTIONS™ attracts leaders from an array of industries, including market research, energy services, broadband Internet access and services, entertainment, appliances, and computer manufacturers. Attendees include strategic planners, product developers, and marketers who are developing and selling advanced products and services for consumers in the residential market.

For additional information about CONNECTIONS™: The Digital Home Conference and Showcase, please visit www.connectionsconference.com, e-mail Parks Associates at info@parksassociates.com, or call 972-490-1113.

About CONNECTIONS™
CONNECTIONS™: The Digital Home Conference and Showcase
, produced by Parks Associates in partnership with the Consumer Electronics Association, is an international executive conference for digital home technologies. Market areas include broadband-related infrastructure and services, residential gateways, home networks, digital entertainment and home management. Speakers, panelists, and attendees see innovations, address technical challenges, network with peers, hear consumer research and business model presentations, and participate in industry discussions. www.connectionsconference.com

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