CONNECTIONS™ 2003 Press Releases |
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| CEA and Parks Associates to Provide Consumer Research on Home Networks at CONNECTIONS™: The Digital Home Conference and Showcase | |
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April 11, 2003 — Parks Associates and CEA today announced plans to
release Status of Digital Networks
and Applications, a new report on the market for digital home
technologies, at CONNECTIONS™: The Digital Home Conference and Showcase.
The report, based on a nationwide Internet survey of consumer interest and
purchase patterns for home networks and digital entertainment devices, will
be distributed to all conference attendees. CONNECTIONS™: The Digital Home Conference and Showcase, the largest international executive conference for digital home technologies, will take place May 7-9, 2003, in San Jose, Calif. Status of Digital Networks and Applications will feature the results of a national Internet survey to be fielded in April 2003. In addition, the report will have analysis on current consumer attitudes and the influence of industry actions in generating consumer adoption and interest. Survey topics include:
“This timely research will provide this year’s conference attendees with extremely valuable data on consumer purchase history and intentions regarding digital technology, including home networks,” said Kurt Scherf, Vice President of Parks Associates. “This ‘pulse-of-the-consumer’ data will complement the outstanding speakers, panels, and exhibitors at this year’s conference.” CONNECTIONS™: The Digital Home Conference and Showcase is the largest international executive conference for digital home technologies. CONNECTIONS™ attracts leaders from an array of industries, including market research, energy services, broadband Internet access and services, entertainment, appliances, and computer manufacturers. Attendees include strategic planners, product developers, and marketers who are developing and selling advanced products and services for consumers in the residential market. For additional information about CONNECTIONS™: The Digital Home Conference and Showcase, please visit www.connectionsconference.com, e-mail Parks Associates at info@parksassociates.com, or call 972-490-1113.
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