“This timely research will provide this year’s conference attendees with extremely valuable data on consumer purchase history and intentions regarding digital technology, including home networks,” said Kurt Scherf, Vice President of Parks Associates. “This ‘pulse-of-the-consumer’ data will complement the outstanding speakers, panels, and exhibitors at this year’s conference.”

Description of Report

1.0 Summary Findings
   1.1 Quick Statistics: Computers and Internet Access
   1.2 U.S. Internet Household Demographics
   1.3 U.S. Internet Households and Internet Connections
   1.4 Drivers for Data Network
   1.5 Network Media in Use
   1.6 From Where will Future Home Network Growth Come?
   1.7 Multimedia Networks as an Emerging Growth Area
   1.8 The Impact of Uncertain Times on Electronic Purchases

2.0 The Landscape of U.S. Households
   2.1 Counting U.S. Households
   2.2 Characteristics of U.S. Internet Households
      2.2.1 Gender of Respondent
      2.2.2 Age of Respondent
      2.2.3 Marital Status of Respondent
      2.2.4 Number of People at Home
      2.2.5 Children at Home, by Age
      2.2.6 Race of Respondent
      2.2.7 Highest Level of Education Completed
      2.2.8 Employment Status
      2.2.9 Geographic Distribution of Respondents
      2.2.10 Average Annual Household Income

3.0 Connecting to the Internet
   3.1 Connection at Home
   3.2 Internet Provider
   3.3 Who’s Likely to Upgrade to Broadband?

4.0 Computers and the Data Network
   4.1 Desktop Computers in Use
   4.2 Laptop Computers in Use
      4.2.1 Where are Laptop Computers Used Outside the Home?
   4.3 Likelihood of Purchasing a New Computer
   4.4 Data Networks
      4.4.1 Households with Data Networks
      4.4.2 Home Networking Technologies in Use
      4.4.3 Home Networking Brands Used
      4.4.4 Interest in Extending the Data Network to Include Multimedia Connectivity
      4.4.5 How Long Have Data Networks Been in Use?
      4.4.6 Future Intentions Toward Home Data Networks

5.0 Ownership and Purchase Intentions of Selected CE Products

6.0 Interest in Multimedia Concepts
   6.1 Digital Media Adapters: PC-to-CE Connectivity
      6.1.1 Video-centric Media Adapters
      6.1.2 Audio-centric Media Adapters
      6.1.3 Targeting the Market for Digital Media Adapters
   6.2 Connected CE Devices: Also Vying for “Hub” Status
      6.2.1 Which Platforms Are in Play?
      6.2.2 Interest in Video- and Audio-centric CE Networking Applications

7.0 The Effects of Economy and War on Buying

Figures in Section 1.0
Growth of Data Networks
Demographics in U.S. Internet Households

Figures in Section 2.0
A Context for Examining Internet Households
Comparisons Among U.S. Households: Key Demographics
PC Penetration in U.S. Households: 2001-2007
Gender of Respondent
Age of Respondent
Marital Status of Respondent
Number of People at Home
Children at Home, by Age
Race of Respondent
Highest Level of Education Completed
Employment Status
Geographic Distribution of Respondents
Average Annual Household Income

Figures in Section 3.0
Type of Internet Connection
Internet Provider
Likelihood of Subscribing to Broadband in the Next 12 Months
Growth of Residential Broadband in U.S. Households

Figures in Section 4.0
Number of Desktop Computers Actively Used
Number of Laptop Computers Actively Used
External Locations Where Laptops are Used
Likelihood of Purchasing Another Computer in the Next Six Months
Percentage of Internet Households with a Data Network
Technologies Employed in Home Data Networks
Was Home Network Professionally Installed?
Brand(s) of Home Networking Equipment Used
Devices Connected on Home Networks
What Do Consumers Want to Connect to the Data Network?
How Long have Data Networks Been Used?
Likelihood of Purchasing and Installing a Home Data Network
The Rapid Penetration of Data-centric Networks

Figures in Section 5.0
CE Ownership Among U.S. Internet Households
Purchase Intentions Among Internet Households

Figures in Section 6.0
Overall Interest in Multimedia Networking Solutions
Interest in Streaming Video from PCs to TVs
Interest in Streaming Audio from PCs to Receivers
Interest in Media Adapter Solutions by Marital Status
Interest in Media Adapter Solutions by Age
Connected Consumer Electronics: The Platforms and Channels
Interest in Streaming Video from DVD Players to Multiple TVs
Interest in Streaming Audio from Single Source to Multiple Receivers
Interest in CE-centric Multimedia Networking by Age

Figures in Section 7.0
Purchase Decisions in the Last Six Months
Current Economic Conditions and Purchase Decisions
Threat of Conflict and Purchase Decisions

© May 2003 Parks Associates and CEA

Consumer Electronics Association (CEA)
2500 Wilson Blvd.
Arlington, VA 22201-3834
 703.907.7600 tel
703.907.7601 fax
cea@ce.org
www.CE.org

Who is CEA?
The Consumer Electronics Association (CEA) represents more than 1,000 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $80 billion in annual sales. CEA's resources are available online at www.CE.org, the definitive source for information about the consumer electronics industry.

CEA also sponsors and manages the International CES - Defining Technology's Future. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

Parks Associates
5310 Harvest Hill Rd.
Suite 235, LB 162
Dallas, TX 75230-5805
972.490.1113 tel
972.490.1133 fax
sales@parksassociates.com
www.parksassociates.com

Who is Parks Associates?
Parks Associates is a Dallas, Texas-based market research firm specializing in emerging technologies and services for the home. Founded in 1986, Parks Associates provides primary and secondary research on home systems, in-home networks, home security, consumer electronics, telecommunications, Internet service, energy utility, residential gateways, small business, and subscription TV industries. Parks Associates’ clients include both Fortune 500 companies and small start-ups. Products and services include syndicated reports, multiclient studies, custom consulting, workshops, and conferences.

Parks Associates' Mission:
“To provide competitor, technology, and consumer research of superior quality and insight to help our clients deliver products and services that improve the quality of lives for their customers.”