ESX Electronic Security Expo

June 15, 2022 | Fort Worth Convention Center

Parks Associates is hosting two sessions at ESX this year. The ESX Electronic Security Expo is a meaningful event open exclusively to the pro-installer and integrator and is designed to allow passionate professionals the ability to learn more, share more and interact more.

SMBs – Expanding Opportunities with New Services
June 15, 9:15-10:15 AM

As the world experiences a digital transformation and a renewed reliance on broadband services, small to medium businesses (SMBs) are poised to invest in their physical security and network systems.  According to Parks Associates, 21% of SMBs report a need for products and monitoring services that deliver safety and security for their employees and business. Currently, one-half of SMBs have a security system, with 45% of those systems being professionally monitored. In this session, will address:

• How remote work arrangements have exposed new security vulnerabilities and increased the need for cybersecurity solutions

• How security providers can benefit from offering value-added services that include on-site security and monitoring services, advanced threat detection, Wi-Fi and network configuration, and other services

• How to grow your security business with new services

Preeti Agarwal, Senior Cyber-Security Solutions Architect, Plume

Jeremy Bates, President, Bates Security

Alex Bertelli, CEO, HavenLock Inc.

Warren Hill, VP Marketing and Partner Development, Alula

James Reno, Vice President of Sales - Commercial Business,

Paul Williams, Chief Product Officer, Nice North America

Moderator: Jennifer Kent, Vice President, Research, Parks Associates

Top 5 Factors Before Entering the Multifamily Market
June 15, 10:30-11:30 AM

96% of recent smart home device deployments in Multi-dwelling Units (MDUs), such as apartments and condos, were made fewer than five years ago, and 84% of property managers intend to install internet-connected devices in the next 12 months. Attracting and retaining residents, increasing rent, and improving property security are the leading benefits that can prompt smart home device adoption.

Property managers expect to achieve ROI on smart home investments in two to three years. The brands offered and the ability to integrate smart home systems into existing management systems are the most important factors for smart home vendor selection. Attend this session to learn about the top five factors you need to know before entering the MDU market:

•  The growth in the MDU market
•  The latest trends and factors driving the market forward
•  Examples of go-to-market strategies and brands that motivate buyers

Colin Cureton, Senior Director Home & Consumer Ecosystem and Business Development, Silicon Labs

Jennifer Doctor, Senior Director, Product Management, Johnson Controls

Preston Grutzmacher, Vertical Business Leader for Multifamily Housing, Salto Systems

RaeAnn Lovall, Chief People Officer, Homebase

Mariam Rogers, Director of Sales for Multifamily, Brivo

Moderator: Chris White, Senior Analyst, Parks Associates


Preeti Agarwal Preeti Agarwal, Senior Cyber-Security Solutions Architect, Plume

Preeti Agarwal serves as Senior Cyber-Security Solutions Architect at Plume and is responsible for evangelizing and building cutting edge IoT security solutions for consumers.
Preeti has worked in the industry for more than two decades and has previously overseen the development of many industry-leading cyber-security products at Symantec and NortonLifeLock.
Preeti has been a leader, innovator, and mentor. She has a diverse IP portfolio,  7 granted patents, and several trade secrets and IP publications in different fields. She has made regular, original contributions to several cutting-edge pieces of research. These contributions have been vetted and have received 100+ citations.
Preeti has further made significant technical contributions in the emerging fields of automotive cyber-security, industrial control system (SCADA) and IoT home security, vulnerability management, machine learning-based WiFi reputation systems, and proactive threat detection using behavioral anomalies.

Jeremy Bates Jeremy Bates, President, Bates Security

Alex Bertelli Alex Bertelli, CEO, HavenLock Inc.

Alex Bertelli is the CEO of HavenLock Inc., a physical security technology company with globally patented residential and commercial applications.  Haven’s technology is specifically designed to prevent intrusions into rooms/buildings while notifying first responders of the incident through the cloud, directing them to the exact location to neutralize the threat. Haven’s strategic vision is to protect people in every building across the globe, in order to provide peace of mind and safety for all, by pioneering simple and effective solutions. Haven was a Shark Tank Season 10 company and has deployments globally.  Prior to Haven, Alex worked in strategic and operational roles at Asurion, Amazon, and for the Governor of TN. Alex served in Army Special Operations for 9 years as a helicopter pilot and is qualified in 5 airframes. He is the recipient of the Distinguished Flying Cross, the Air Medal with Valor, and the Bronze Start with Valor.  Alex earned his MBA from UNC Chapel Hill and teaches there as an adjunct professor.

Colin Cureton Colin Cureton, Senior Director Home & Consumer Ecosystem and Business Development, Silicon Labs

Colin Cureton is the senior director of ecosystems and marketing for the Home & Life Business at Silicon Labs. He is responsible for driving Silicon Labs engagement with large technology innovators and ensuring that Silicon Labs solutions can help scale the number of devices and solutions across those innovators’ ecosystems. Previously, Colin has held engineering, marketing and product management roles with Motorola, Freescale, AMD and NXP, and has worked across the networking and communications, consumer, embedded and IoT markets.

Jennifer Doctor Jennifer Doctor, Senior Director, Product Management, Johnson Controls
Twitter ID: @jidoctor

Jennifer Doctor is the Senior Director of Product Management for Johnson Controls, Global Products' Intrusion detection portfolio. In this capacity, Jennifer leads a global team managing more than 5,000 traditional and smart home security products around the globe in residential and commercial markets. Jennifer joined Johnson Controls from ADT North America where she was the Director of Product Strategy. She brings a dozen years of experience in the security industry, and nearly 25 years of experience in product marketing and product management to Johnson Controls, having worked with companies to help them bring products to market profitably. In addition to her unique blend of product management, product marketing and marketing skills, Jennifer also brings IT skills and certifications to her portfolio including ITIL, CMMi, and is a certified Agile Leader and Certified SAFe 5 Product Owner/Product Manager. Jennifer is a member of the board of directors for the Z-Wave Alliance and is a frequent industry speaker and is an active member of several product management communities. She can be found on LinkedIn at, and followed on twitter at @jidoctor.

Preston Grutzmacher Preston Grutzmacher, Vertical Business Leader for Multifamily Housing, Salto Systems
Twitter ID: @SaltoSystems

I’m a passionate problem-solver and love the satisfaction of helping others overcome facility challenges. Optimizing building efficiencies, improving staff workflow, and enhancing the resident experience is always the goal. My professional focus is on the multifamily industry and proptech however; I have a deep personal interest in the latest consumer and commercial tech. I also like to understand legacy devices and outdated systems that are still used today so that I can better understand how multifamily customers actually operate.

One of my favorite examples is the mechanical key, an invention that has remained largely unchanged for thousands of years. SALTO helps solve the problem of managing mechanical keys through incredible technology, reliable hardware, and software platforms that deliver leading access control solutions.

At SALTO, I lead with enthusiasm whether I'm on a call, hosting a webinar, or conducting a meeting. I take pride in delivering exceptional experiences and building lasting relationships.

Warren Hill Warren Hill, VP, Marketing, Alula

Warren Hill has spent 15 years in the security industry with experience in Marketing, Product and Program Management. He is currently the VP of Marketing and Partner Development for Alula. Prior to joining Alula he spent time with GE Security and Interlogix. He enjoys hiking, biking, golfing and a number of other outdoor activities.

Jennifer Kent Jennifer Kent, Vice President, Research, Parks Associates
Twitter ID: @JenniferMKent

INDUSTRY EXPERTISE: Connected Health, Connected Home Technologies and Services, Connected Entertainment Products and Services

Jennifer manages the research department and Parks Associates' process for producing high-quality, relevant, and meaningful research. Jennifer also leads and advises on syndicated and custom research projects across all connected consumer verticals and guides questionnaire development for Parks Associates’ extensive consumer analytics survey program. Jennifer is a certified focus group moderator, with training from the Burke Institute.

Jennifer earned her PhD in religion, politics, and society and an MA in church-state studies from Baylor University. She earned her BA in politics from the Catholic University of America in Washington, DC.

RaeAnn Lovall RaeAnn Lovall, Chief People Officer, Homebase

RaeAnn Lovall leads workforce strategy as Chief People Officer at Homebase. Her focus is on building a diverse culture of innovation and increasing MDU NOI with managed WiFi and IoT solutions for property owners and managers. RaeAnn has contributed to SaaS startups in multiple industries with a focus on delivering measurable customer value. By integrating smart technology into the MDU space and traditional construction workflows, RaeAnn has amassed valuable insights into the MDU market.

James Reno James Reno, Vice President of Sales - Commercial Business,
Twitter ID: @AlarmDotCom

James Reno is Vice President of Sales - Commercial Business at and a member of the sales leadership team for North America. He joined in early 2019, bringing more than 20 years of management, commercial sales expertise, and channel sales leadership experience to his role with the company. Leading the Commercial sales organization for North America, Reno is responsible for sales efforts to the dealer network, focusing on increased the adoption of the commercial platform with SMB clients. A frequent speaker and trainer, Reno specializes in developing sales strategies that build value for channel partners that deliver a best-in-class solution to the SMB market. Reno has an extensive management background in security technology, building both technical and sales teams. He spent most of his career working at HID Global and served in various sales leadership roles, including Director of Channel Sales and Sr. Director of Business Development & Presales before serving as the Americas Vice President of Sales for the Identity and Access Management business unit.

Mariam Rogers Mariam Rogers, Director of Sales for Multifamily, Brivo

Mariam Rogers is currently the Director of Multifamily Sales for Brivo. She began her career in pharmaceutical sales and service before transitioning into the hospitality space. During her tenure at RxAmerica, Mariam led national support and sales teams, who specialized in the assistance of rebates, qualification and adjudication of all medication and prescription claims between the insurance providers and end users. While managing the properties of Mr. John Huntsman Senior, Mariam oversaw all aspects of the properties, including housekeeping, security, lease-up, sales, ground crews, maintenance, concierge services, and customized programs. Prior to joining Brivo, Mariam served as Director of Sales for Hyatt and Vivint Smart Properties, where she sold into national MDUs, enhancing their offerings with smart products increasing their values in both rentals and conversion.

Chris White Chris White, Research Director, Parks Associates
Twitter ID: @cwhiteinsights

Chris is a Senior Researcher with Parks Associates, covering the connected home market. He was previously a Director of Insights at PeopleMetrics in Philadelphia and the Data Manager of a youth-serving collaborative in New Orleans. He has performed research for companies in a variety of industries, including the telecom/ISP space.

Chris earned his BBA in Marketing from the College of William & Mary and his MBA in Marketing and Finance from American University.

Paul Williams Paul Williams, Chief Product Officer, Nice North America

Paul Williams is a visionary leader with a proven track record of leading organizations to high-growth results through building teams with clear objectives and support of the overall vision. Paul's career spans startups to Fortune 500 companies. Paul joined Nice North America in 2022, where he serves as the Chief Product Officer. In this role he leads product management teams and develops the product road map across all brands. Paul excels at aligning real world problems and anticipating customer needs to create unique and innovative solutions. Paul previously served as GE Lighting's GM of Product Management and Growth where he was charged with reimagining lighting solutions. In three years, Paul's team created a DIY smart home ecosystem with innovative products and scaled the consumer mobile app, taking it from just 30,000 users to more than 2 million. During his 14+ years of executive leadership at Control4, a manufacturer of smart home solutions, he was instrumental in building the company from a startup to IPO with double-digit, year-over-year growth.

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