Transforming Customer Engagement with IoT Connected Products

Xively, by LogMeIn - Free Webcast - Parks Associates

Thursday, August 17, 2017 | 11 AM PT / 1 PM CT / 2 PM ET

Co-hosted by LogMeIn and Parks Associates

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This webcast highlights the IoT value propositions and best practices product companies should utilize to deliver more engaged consumers and open new service opportunities.

The IoT is changing the way in which device and appliances manufacturers interact with consumers.

Previously, product manufacturers may have had little interaction with the end users, limited to mailed-in product registration cards or customer service calls. When product companies incorporate IoT connectivity into their products, a new frontier of customer engagement is suddenly possible. In addition to the wealth of rich data available about customers and product usage, there are a range of new customer engagement opportunities, from service, to marketing, to sales.

Through 2020, more than 442 million connected devices will be sold in the U.S. These products can offer new value propositions and redefine the relationship with the end users, offering convenience, time and energy savings, security, and peace of mind.

With value-added services for IoT connected products, connected device manufacturers strengthen relationships with their customers and create new opportunities for recurring revenue.

Attend this webcast to learn:

  • Strategies to integrate support capabilities with connected devices to enhance the customer experience.
  • Best practices and recommended value propositions for IoT connected products that will better engage consumers and open new service opportunities.
  • Insights on the maturity curve of product companies that are moving to a more service-based business model


Ryan Lester, Director of IoT Strategy, LogMeIn

Patrice Samuels, Senior Analyst, Parks Associates

Ryan Lester, Director of IoT Strategy, LogMeIn

Ryan Lester - LogMeIn - Parks Associates IoT webcast

Ryan J. Lester, Director of IoT Strategy at LogMeIn, and his team own the strategic development and implementation for the go to market plan for Xively by LogMeIn, an award-winning IoT Connected Product Management platform. He is passionate about making the IoT easy and helping companies unlock new value through connected products. Prior to this role at LogMeIn, Ryan held various sales, marketing, and product positions at Intel Corporation, Cisco Systems, and Eaton Corporation. Ryan received his BS in Mechanical Engineering from Villanova University, then a SM in Engineering Systems and an MBA from the Massachusetts Institute of Technology.

Patrice Samuels, Senior Analyst, Parks Associates

Patrice Samuels - Parks Associates

Patrice Samuels studies digital home technical support services across global markets, with a focus on market trends, business models, and provider strategies. In addition to exploring events and disruptions in the technical support space, she examines pay-TV and broadband services in North America and Europe, digital media, and digital music services.

Patrice earned her MBA from Texas A&M University at College Station and BSc. in Psychology from the University of the West Indies in Kingston, Jamaica.

INDUSTRY EXPERTISE: Television Services, Broadband Services, Technical Support Services, International Markets, Digital Music

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