Webcast - Redefining Video Discovery

Search & Recommendation in the New Entertainment Era

February 22, 2012, 1 p.m. CT / 2 p.m. ET

Complete the form on this page to download the presentation for this webcast, co-hosted by Digitalsmiths and Parks Associates, and also get access to download the whitepaper "The Data-driven Video Discovery Evolution."

Speakers:
Ben Weinberger, CEO and Co-founder, Digitalsmiths
Kurt Scherf, Vice President, Principal Analyst, Parks Associates

Today, a plethora of video experiences and viewing devices is expanding video’s role from a passive to an interactive, converged, and personalized entertainment experience.

The variety of choices for consumers in both video content and viewing devices presents challenges to service providers, consumer electronics manufacturers, and content owners. Chief questions for these stakeholders are how to deliver a more engaging video discovery experience - inclusive of search AND recommendations, retain brand relevance, and boost the potential for advertising?

Join Parks Associates and Digitalsmiths as we explore the evolving nature of video consumption and examine how a solution such as Digitalsmiths’ Seamless Discovery™ helps major stakeholders by increasing engagement, delivering a truly personalized video discovery experience, and opening up new opportunities for advertising. This webinar will include:

• Primary consumer data providing an overview of video discovery habits, including how viewers are engaged in content from a variety of sources and across several screens;
• Projected growth in “second screens” via connected consumer electronics; and
• Examples of how Seamless Discovery™ is assisting stakeholders in adding and creating new value in video discovery