COMPLIMENTARY WEBCAST

COVID-19 Impact on Consumer Technology

Thursday, March 26, 2020 | 2:00 P.M. CT (3:00 P.M. ET)

Complete the form on this page to request the PDF of this Webcast.

The Parks Associates research team discusses their upcoming consumer survey work focused on the impact of COVID-19 on consumer technology and services. The firm is looking for feedback from the industry on specific topics, including telehealth, independent living, entertainment and communication services, home controls and security, and delivery services.

Speakers

Jennifer Kent Jennifer Kent, Senior Director, Parks Associates
Twitter ID: @JenniferMKent
Website: http://www.parksassociates.com

INDUSTRY EXPERTISE: Connected Health, Connected Home Technologies and Services, Connected Entertainment Products and Services

As Senior Director, Jennifer manages the research department and Parks Associates' process for producing high-quality, relevant, and meaningful research. Jennifer also leads and advises on syndicated and custom research projects across all connected consumer verticals and guides questionnaire development for Parks Associates’ extensive consumer analytics survey program. Jennifer is a certified focus group moderator, with training from the Burke Institute.

Jennifer earned her PhD in religion, politics, and society and an MA in church-state studies from Baylor University. She earned her BA in politics from the Catholic University of America in Washington, DC.

Back To Top


Steve Nason Steve Nason, Director, Parks Associates
Twitter ID: @SteveAtParks
Website: http://parksassociates.com

INDUSTRY EXPERTISE: Entertainment content and services, consumer behavior on emerging technology markets

Steve is a director at Parks Associates, specializing in entertainment content and services. He brings nearly 20 years experience in a variety of market research and marketing strategy roles including several in the emerging technology and media space.

Steve earned both his BS in Telecommunication with a concentration in Business and his MA in Mass Communications from the University of Florida.

Back To Top


Brad Russell Brad Russell, Research Director, Connected Home, Parks Associates
Twitter ID: @bradrusselltech
Website: http://www.ParksAssociates.com

INDUSTRY EXPERTISE: Connected home technologies and services, IoT data privacy and security, home networking, insurtech, connected health, housing innovation, home energy management

Brad leads Parks Associates’ connected home team, exploring leading-edge issues converging in the connected home—smart home devices and services, residential security, home networking, IoT data privacy and security, data-driven applications, and platform services. Brad’s custom research work includes market sizing and forecasts, ecosystem and competitive landscapes, channel analyses, and go-to-market strategies. Brad balances the art and science of market research to generate insights that lead to more astute business strategy and value-generating practices. He has a background in marketing communications, technology startups, and online media.

Brad received his Bachelor of Science degree in advertising and marketing from the University of Texas at Austin. He also earned a M.Div. and a D.Min. with concentrations in ethics and cross-cultural collaboration.

Back To Top


© 1998-2020 Parks Associates. All Rights Reserved.