Connected Health and the Smart Home: Assessing the Crossover Opportunities

iQor - Connected Health Workshop Sponsor - Parks AssociatesWorkshop Sponsored by iQor

Wednesday, October 25, 2017
1:00-5:00 p.m.
Seaport World Trade Center, Room Waterfront 1
Registration: $299 | Registration is available only through the Connected Health Conference site.

This workshop, hosted by Parks Associates as a pre-conference event at HIMSS’ Connected Health Conference, combines Parks Associates’ research presentations with expert panels to provide attendees with knowledge and guidance regarding new business opportunities in connected health. Analysts and industry executives discuss the role of health for the connected consumer and strategies to deliver healthcare innovations through a connected and intelligent home.

October 25 - Preliminary Agenda

1:00 p.m.  Welcome & Opening Presentation: Extending Smart Home Platform for Connected Health Consumers

This presentation draws on Parks Associates’ smart home platform and digital health research to highlight crossover use cases with the most compelling value propositions for consumers and their healthcare providers.

Brad Russell, Research Director, Connected Home, Parks Associates

1:10 p.m.  Launching Connected Health Solution on a Smart Home Platform - Expert Panel

This panel invites guest speakers from the smart home industry and developers of connected health applications to discuss product and marketing strategies for launching connected health solutions. They share insights and approaches to driving greater integration and offering optimized user experiences.

John Carpenter, VP of Channel Engagement, Nortek
Anthony Versarge, Head of Product, Health and Wellness, Comcast
Jennifer Willey, Chief Business Officer, Independa, Inc.

Moderator: Brad Russell, Research Director, Connected Home, Parks Associates

2:05 p.m. Sensor, Voice UI, and AI: Success Formula for Aging in Place - Expert Panel

Connected sensors and wearables play a big role in aging-in-place solutions, and software capability, including front end UI and backend analytics engine, is equally important. This panel invites experts from the sensor, UI, and AI fields to discuss technology readiness, implementation strategies, and business models that support a smart independent living experience.

Bryan Adams, Chief Commercial Officer, GreatCall

Jorge Perdomo, Senior Vice President Corporate Strategy & Development, MivaTek

Nathan Treloar, President and COO, Orbita Health

John Valiton, CEO, Reemo Health

Moderator: Brad Russell, Research Director, Connected Home, Parks Associates

2:45 p.m. Coffee Break
3:00 p.m. Supporting Family Caregivers via Breakthrough Technology - Research Presentation by Parks Associates

This presentation features Parks Associates’ caregiver survey data and technology research to highlight innovators and early successes in this under-invested market. It also analyzes where opportunities emerging over the next 3-5 years as consumer demand increases.

Jennifer Kent, Director, Research Quality & Product Development, Parks Associates

3:10 p.m. From Wellness to Chronic Disease Management: How Can Smart Home Technology Help? - Expert Panel

As healthcare delivery shifts from high-cost institutional care to lower-cost home care, the concept of home as a care setting expands significantly from the current nurse home visit model to a variety of new services. Among them, the opportunity to help consumers manage their chronic conditions has the most potential, provided these services are delivered properly. This expert panel focuses on consumers with chronic conditions and invites guest speakers to discuss means and strategies to deliver preventive services and care coaching services to the home.

John Bojanowski, President, Honeywell Life Care Solutions, Honeywell

Leslie Courtney, SVP, MDLIVE

Jody Holtzman, SVP, Market Innovation, AARP

Martin Adler, Chief Strategy Officer, Reflexion Health

Moderator: Jennifer Kent, Director, Research Quality & Product Development, Parks Associates

4:05 p.m. Sleep Tech and Smart Home: Is Smart Bedroom the Next Opportunity? - Expert Panel

Poor sleep quality detracts from people’s quality of life and contributes to chronic health problems. However, it is difficult to communicate the health benefits of sleep to consumers, even with today’s sleep tracking technologies. This panel invites sleep technology vendors and sleep experts to discuss how sleep tech can be integrated in a smart home experience. They also discuss strategies to engage consumers with smart sleep technologies and the concept of the smart bedroom.

Melissa Barra, Chief Strategy & Customer Relationship Officer, Select Comfort
Amy Cook
, Director of Product Marketing, Connected Devices for ResMed, ResMed

Jeff Patton, GM Connected Home Product Management & Innovation, GE Lighting
Dr. Roy Raymann, Vice President Sleep Science & Scientific Affairs, SleepScore Labs 
Dean Tucker, Senior VP, Sales and Marketing, North America, Emfit

Moderator: Jennifer Kent, Director, Research Quality & Product Development, Parks Associates

5 pm Closing Remarks


Bryan Adams Bryan Adams, Chief Commercial Officer, GreatCall Inc.
Twitter ID: @bpadams

Bryan Adams is the Chief Commercial Officer of GreatCall, Inc., the leader in connected health for active aging. Bryan joined the company in December of 2016 as a part of the Healthsense acquisition. Bryan leads a cross-functional team that addresses two related areas. The first is the company's broad data science initiative: leveraging the company's sizable data set to improve the experience for both internal and external customers. The second is the commercial product: ensuring that the GreatCall offering in the healthcare space both leverages the company's data science department and meets the broader needs of the market. Prior to GreatCall, Bryan was the CTO at Healthsense for almost five years, where he led the engineering, IT, product management, customer service, and clinical service teams. Prior to that, he was the CTO and founder of a startup in the mobile advertising space, and prior to that he was a Principal Investigator at iRobot, helping them start a healthcare group. He holds a BS, MEng, and PhD in Computer Science from the Massachusetts Institute of Technology.

Martin Adler Martin Adler, Chief Strategy Officer, Reflexion Health

As the chief strategy officer at Reflexion Health, Martin Alder oversees product development, market innovation, and user experience. His passions include leveraging healthcare technology and academic research to empower people to lead longer and healthier lives.

Prior to joining Reflexion Health, Martin co-founded Healthrageous, an innovative digital wellness company that was later acquired by Humana. Healthrageous was a pioneer in combining wireless biometric sensors, real-time coaching, and social networking to help people take control of their health and wellness.

Martin also co-founded Trained Genius, a cognitive enhancement company that incorporated neurofeedback and virtual reality to improve patients’ concentration, memory, and mental acuity. He holds patents in automated coaching systems and educating in virtual environments.

Martin is a national speaker who specializes in innovative healthcare technology, behavior change, and financial reform. He earned his bachelor’s degree in business administration from Franklin & Marshall College.

Melissa Barra Melissa Barra, Chief Strategy and Customer Relationship Officer, Sleep Number

Melissa Barra, SLEEP NUMBER® setting 30, serves as the Senior Vice President, Chief Strategy and Customer Relationship Officer. Ms. Barra was Vice President, Consumer Insights and Strategy from February 2013 to January 2015. Prior to joining Sleep Number in February 2013, Ms. Barra was Vice President, Process Reengineering Officer for Best Buy Co., Inc. from 2011 to 2012. In a dual role, she also served as Vice President, Finance, New Business Customer Solutions Group from 2010 to 2012. From 2005 to 2010, she held leadership positions in Strategic Alliances and Corporate Development for Best Buy. Prior to Best Buy, Ms. Barra held corporate finance and strategy leadership roles in companies in the US and internationally, including Grupo Futuro S.A., Citibank, and GE Capital.

John Bojanowski John Bojanowski, President, Honeywell Life Care Solutions
Twitter ID: @Honeywell_LCS

John Bojanowski is the President of Honeywell Life Care Solutions, a global leader in health management technologies and remote patient monitoring. Before joining Honeywell Life Care Solutions, Mr. Bojanowski served as the President and CEO of Motus Medical, Executive-in-Residence of MedPanel LLC, President of NiTi Surgical Solutions, and also provided senior management level consulting services for various medical device companies. Mr. Bojanowski earned his degree from Virginia Tech.

John Carpenter John Carpenter, VP of Channel Engagement, Nortek Security and Control
Twitter ID: @Johncarp1

John Carpenter is the Vice President of Sales and Channel Engagement for Health and Wellness for Nortek. He previously served as the Chief Marketing Officer for Numera before their acquisition by Nortek.   Prior to that, John spent 17 years at Microsoft. John Joined Microsoft in 1995 as the Worldwide Healthcare Industry Manager where he was responsible for starting Microsoft’s Healthcare vertical. He held several other positions at Microsoft including Southeast District Business and Marketing Officer, Director of East Region Marketing and Sr Director of National Marketing Excellence.

John studied Computer Science at North Carolina State University. He currently resides in outside of Charlotte, NC.

Amy Cook Amy Cook, Director, Business Development, Sleep Marketing, ResMed
Twitter ID: @amyacook45

Amy Cook serves as Director of Business Development, Sleep Marketing for ResMed, which has a world-leading 5 million cloud-connected devices for remote patient monitoring. Since joining ResMed in 2012, Amy has been integral in helping develop and roll out its suite of connected health solutions that have helped increase patient therapy adherence, improve healthcare efficiencies, and transform ResMed into a software-driven medical device leader. Amy has 15+ years' experience as a product leader in medical device and SaaS businesses, and is passionate about leveraging data-driven insights to deliver better health outcomes and care. She graduated with a BS in optics and an MBA in marketing from the University of Rochester.

Leslie Courtney Leslie Courtney, SVP, MDLIVE

Jody Holtzman Jody Holtzman, Senior Managing Partner, Longevity Venture Advisors LLC

Jody is founder and Senior Managing Partner of Longevity Venture Advisors LLC, where he works with innovative entrepreneurs, venture investors, public companies, and non-profit organizations to successfully leverage business and investment opportunities in the $7.6 trillion Longevity Economy. He is a recognized expert and thought leader on innovation, and products and services of relevance to the aging population, and the opportunities and challenges presented by the demographic wave. In honor of his contributions, he was recently recognized as a Top 50 Influencer in Aging by Next Avenue/NPR. He has over three decades of experience helping companies grow by developing and implementing competitive strategies and achieving their strategic market goals.

Jody was previously AARP’s Senior Vice President of Market Innovation where he conceived and built the first program to spark innovation in the market that benefits people over 50. In this role, he envisioned and developed the concept and market category of the $7.6 trillion Longevity Economy; Designed and helped execute AARP’s venture capital strategy as a member of the Investment Committee; Created and built the Health Innovation@50+ LivePitch franchise which attracted over 1,000 startup applicants resulting in 35 finalists which raised over $200 million in venture investment;  Envisioned and launched the Longevity Network with United Healthcare, a destination for entrepreneurs, investors, and industry; Produced the first market reports and revenue forecasts in digital health, caregiving, and FinTech of relevance to older people; and, Built the health-focused research consortium, Project Catalyst, including United Healthcare, Pfizer, Medstar Health and Robert Wood Johnson.  Prior to creating the Market Innovation initiative, Jody was SVP of AARP’s Research and Strategic Analysis department, and created AARP’s first competitive intelligence group.

Jody holds a graduate degree from the University of Chicago. He is a Managing Director of Match Point Partners, a healthcare advisory firm and investment bank, and is on the Strategic Advisory Board of HLM Venture Partners. His work has been published in Venture Capital Review, American Banker, Journal of Business Strategy, Competitive Intelligence Magazine, Competitive Intelligence Anthology, and Making Cents Out of Knowledge Management. His thought leadership and achievements have been recognized in Bloomberg Businessweek, CNBC, Financial Times, Forbes, Fortune, Marketplace, Information Week, NY Times, PBS News Hour, VentureBeat, and other media.

Jennifer Kent Jennifer Kent, Vice President, Research, Parks Associates
Twitter ID: @JenniferMKent

INDUSTRY EXPERTISE: Connected Health, Connected Home Technologies and Services, Connected Entertainment Products and Services

Jennifer manages the research department and Parks Associates' process for producing high-quality, relevant, and meaningful research. Jennifer also leads and advises on syndicated and custom research projects across all connected consumer verticals and guides questionnaire development for Parks Associates’ extensive consumer analytics survey program. Jennifer is a certified focus group moderator, with training from the Burke Institute.

Jennifer earned her PhD in religion, politics, and society and an MA in church-state studies from Baylor University. She earned her BA in politics from the Catholic University of America in Washington, DC.

Jeff Patton Jeff Patton, GM Connected Home Product Management & Innovation, GE Lighting
Twitter ID: @GELighting

Jeff Patton leads the vision and strategy for GE Lighting’s connected home business, and setting the course for the next 100 years of GE Lighting innovation. Jeff is involved in smart product development, partner ecosystem collaboration and oversight of GE Lighting’s connected incubation lab. He has been part of the team charged with launching GE Lighting’s first connected products and overall connected strategy. 
Prior to this role, Jeff developed new ideas and ways of working as GE Lighting’s GM Growth and Innovation – FastWorks where he was charged with changing the way GE innovates. He previously served as GE Lighting’s Director of Consumer Marketing. 
Jeff brings extensive experience in marketing and management for consumer channels, including General Mills, AOL, Dyson, and Groupe SEB, as well as experience in commercial channels with scientific instruments, holding leadership and engineering positions at HP/Agilent.
Jeff has a Bachelor's Degree in Electrical Engineering from Cornell University and an MBA from the Kellogg School of Management at Northwestern University.

Jorge Perdomo Jorge Perdomo, Senior Vice President of Corporate Strategy & Development, Mivatek

Perdomo joined Mivatek as Senior Vice President of Corporate Strategy & Development, with over 19 years’ experience in the security & wireless industries.  Before joining MivaTek, Perdomo was the Lead Business & Market Development for Digital Life International at AT&T.  Prior to that he was Senior Strategic Product Marketing Manager for Worldwide Peripheral Products at ADT Security Services, Division of Tyco International.  He also served as Vice President of Business Development for Generation One, Inc., a remote manage disease & healthcare solution.  Perdomo, holds 62 issued and pending patent applications. He also holds Six-Sigma and Digital Six-Sigma certifications.  He served on the University Advisory Council Boards for the University of Florida and Florida International University.  He received his MBA with a specialization in International Business from the University of Miami and his B.S. in Electrical & Computer Engineering (BSEE) from the University of Florida.

Roy Raymann PhD Roy Raymann PhD, Vice President Sleep Science & Scientific Affairs, SleepScore Labs
Twitter ID: @RRaymann

Roy Raymann, is a passionate researcher and a product driven thought leader in the field of sleep. He spent more than a decade in academia studying sleep at the Netherlands Institute for Neurosciences, before joining the private sector. His recent experience includes leading the sleep related health efforts at Apple (Night Shift, Bedtime, Health- & Research- Kit) and serving as a Sleep Thought Leader of the consumer sleep division at Philips Research where he founded the Sleep Experience Lab. At SleepScore Labs he is heading the collaborations with industry, academia and clinics, leading the scientific advisory board and oversees the scientific rigor of the SleepScore Brand.

Dr. Raymann holds a PhD in Life Sciences from Vrije University Amsterdam. His research and post-doctoral work spans almost 25 years and encompasses multiple publications in peer-reviewed journals, book chapters, speaking events and patents. Since 2018 he serves the Consumer Technology Association Workgroup on Sleep Tracking Consumer Technology Devices, defining the standards for consumer sleep technologies.

Brad Russell Brad Russell, Research Director, Connected Home, Parks Associates
Twitter ID: @bradrusselltech

INDUSTRY EXPERTISE: Connected home technologies and services, IoT data privacy and security, home networking, insurtech, connected health, housing innovation, home energy management

Brad leads Parks Associates’ connected home team, exploring leading-edge issues converging in the connected home—smart home devices and services, residential security, home networking, IoT data privacy and security, data-driven applications, and platform services. Brad’s custom research work includes market sizing and forecasts, ecosystem and competitive landscapes, channel analyses, and go-to-market strategies. Brad balances the art and science of market research to generate insights that lead to more astute business strategy and value-generating practices. He has a background in marketing communications, technology startups, and online media.

Brad received his Bachelor of Science degree in advertising and marketing from the University of Texas at Austin. He also earned a M.Div. and a D.Min. with concentrations in ethics and cross-cultural collaboration.

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Nathan Treloar Nathan Treloar, President & COO, Orbita, Inc.
Twitter ID: @ntreloar

Nathan Treloar is President and Co-founder of Orbita. He's a respected expert and frequent speaker on consumer and business trends in voice and conversational user experiences in healthcare, as well as search, text and data mining, content management, and knowledge management, and has advised hundreds of the world's largest companies and government agencies on their applications. Previously, Nathan held key executive positions at FAST Search, Microsoft, RAMP, and Ektron.

Dean Tucker Dean Tucker, Senior Vice President, Emfit

John Valiton John Valiton, CEO, Reemo Health
Twitter ID: @reemohealth

As a 20-year business development veteran and serial entrepreneur, John has developed partnerships with many national and international companies such as Samsung, Cargill, Verizon, and FedEx to name just a few. An avid technology enthusiast since an early age, John always has an eye towards the future. John has spent the last five years working at the intersection of IOT, Wearable technology, Healthcare and Data Science. All the bells and whistles don't matter for a product or platform if you don't engage the end user and give them a meaningful reason that actually solves a problem for them.

Anthony Versarge Anthony Versarge, Executive Director, Product Management, Comcast
Twitter ID: @versarge

Anthony Versarge is Executive Director of Product Management for Connected Living at Comcast. He has led product strategy for connectivity solutions at assisted living facilities, aging in place and  extending healthcare into the home in a frictionless fashion. Anthony has extensive experience in patient engagement, telemedicine and remote patient monitoring. Prior to Comcast, Anthony was a consulting executive at Accenture where he deployed some of the first mobile healthcare applications and led technology transformations at major healthcare institutions. Anthony holds an MBA from Duke University and received a Bachelor of Science degree in Computer Science and Economics from the University of Wisconsin-Madison.

Jennifer Willey Jennifer Willey, Chief Business Officer, Independa, Inc.

Jennifer Willey brings more than 20 years of experience at the intersection of technology and healthcare--building innovative, strategic partnerships and solutions across digital media, marketing, content and programs.  As Chief Business Officer at Independa--an interactive, ‘smart’ TV platform providing connected care for older adults, their caregivers and the organizations helping them “thrive in place--” she is responsible for commercial and consumer growth.

Willey most recently served as Vice President of Consumer Strategy and Partnerships for WebMD.  She has a proven track record of fostering innovation, driving growth, and building long-term strategic relationships in a variety of roles for companies like Yahoo, AOL/Huffington Post, Sharecare, RealAge, Everyday Health and TV Guide. Prior to her pioneering work in health within the digital media industry, Willey was a Management Consultant for PricewaterhouseCoopers.  Willey started her career as a TV News Anchor and Reporter at CBS and ABC affiliates in South Carolina and New York.    

Willey has served on the Boards of the Consumer Health Products Association and the NY Chapter of the Alliance for Women in Media.  She is the founder of numerous women’s business empowerment networks, an advisor and mentor to CSweetener (an executive mentoring platform for women) and has been a presenter and panelist at a number of industry conferences and the University of Pennsylvania’s Wharton School.  Willey is a graduate of Cornell University’s School of Agriculture and Life Sciences, and lives in New Jersey with her husband and two sons. 

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