Endless Flexibility and Experiences with Cloud DVR

Cisco - 2015 Webcast - Parks Associates

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This webcast examines the business and technical challenges and opportunities for evolving today’s video offerings to cloud DVR services. It also analyzes the new service and revenue opportunities created by the greater flexibility of Cloud DVR services.

Co-hosted by Cisco Systems and Parks Associates

Cloud DVR could radically change TV services for consumers, pay-TV providers, and content producers. This service introduces new flexibility into the industry which can unlock incremental revenue opportunities while giving consumers anytime access to video content on any screen.

Moving the DVR functionality from the set-top box to the cloud is a significant business and technological challenge. This shift to the cloud impacts all aspects of video services, from content licensing and marketing to video processing and delivery. Pay-TV providers and content producers need to account for all these factors in order to build successful and profitable cloud DVR offerings.

  • Drivers for virtualizing the DVR
  • Consumer interest in and demand for cloud DVR features
  • Challenges with cloud DVR offerings
  • Implementation considerations for cloud DVR
  • Implications for service offerings and content licensing
  • Business models and revenue opportunities


Yoav Schreiber, Product Marketing Manager, Service Provider Video, Cisco

Moderator: Brett Sappington, Director, Research, Parks Associates


Yoav Schreiber, Product Marketing Manager, Service Provider Video, Cisco

Cisco - Parks Associates cloud DVR webcast

Yoav Schreiber is responsible for driving thought leadership and market positioning for Cisco’s cloud-based video solutions, which power multiscreen video experiences delivered by service providers and media companies worldwide. Before joining Cisco, Yoav was Senior Analyst for Digital Media Infrastructure at Current Analysis where he built the company’s video networking market and competitive intelligence service. Yoav has been a speaker and moderator at Digital Hollywood, IPTV World Forum, NAB, NCTA, and Telco TV. Previously, Yoav worked at the Corporate Executive Board and the Precursor Group. Yoav received his Bachelor’s Degree from Tufts University, and has a Master’s Degree in International Relations from the University of Chicago. He lives in Bethesda, MD with his wife and 2 children, but without a TV.

Brett Sappington, Director, Research, Parks Associates

Brett Sappington - Parks Associates - cloud dvr webcast

As a director of research at Parks Associates, Brett Sappington leads Parks Associates services research team, including access and entertainment services, digital media, OTT, cloud media, video gaming, and technical support services. Brett is an expert in worldwide television and broadband services. His personal research focuses on the activities and trends among operators and the market forces affecting their businesses. Brett is a regular speaker and moderator at international industry events.

Brett has spent over eighteen years in the industry as an analyst, executive manager, and entrepreneur. Previously, he founded and served as vice president for Teligy, a software company specializing in software for wired and wireless communications systems. Brett established new divisions for networking and audio/multimedia software for Intelligraphics. He has also been involved in the development and marketing of early-market products for 802.11 wireless networking, VoIP, and other technologies.

Brett holds an MBA from the University of Texas at Austin with a concentration in high-tech marketing and a BA in physics from Baylor University.

Industry Expertise: International Digital Living Trends, Television Services (IPTV, cable, satellite/DTH, terrestrial/DTT), Broadband Services, Multiscreen Services, Value-added Services, Cloud-based Consumer Services, Set-top Boxes, Residential Gateways, Electronic Program Guides, Video Search and Recommendation, Video Metadata, Middleware, Technical Support Services

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