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SPECIAL LUNCH SESSION
APRIL 2, 2009 - Washington Convention Center - Washington, DC

The difficulty with enhanced video services is determining which services will interest consumers, drive higher ARPU, and lower churn. This special lunch session, sponsored by Macrovision, discusses the challenges for operators as they develop and deploy innovative services and business models. In addition, the participants will address the impact of open standards such as tru2way, both in the short term on operators’ ability to develop interactive applications and their long-term influence on the evolution of the TV viewing experience.

New primary consumer data from Parks Associates’ TV 2.0: The Consumer Perspective and Digital Media Evolution studies are presented and reveal the advanced television features that attract paying customers and can even inspire them to switch providers.

If you are interested in attending: Currently, this program is full. However, please check in with Elizabeth Parks at Room 152 at 12:45 p.m. to see if there are any additional seats available.

DETAILS

WHEN:     Thursday, April 2, 2009   |   12:45 pm - 2:00 pm

WHERE:   Walter E. Washington Convention Center   |   Room 152   View Floorplan

 

Hosted by:   Panel Speakers  (roll over name to see bio)

Jayant Dasari
Research Analyst
Parks Associates

 

Bob Benya, Senior VP, Video Product Strategy, Time Warner Cable

Jeff Bonin, Vice President & GM, Alticast

Richard Bullwinkle, Chief Evangelist, Macrovision

David Grubb, VP Business Development, Motorola

Steve Necessary, VP Video Strategy, Cox Communications


SPONSOR:  MACROVISION SOLUTIONS CORPORATION

Macrovision Solutions Corporation is focused on providing a uniquely simple digital home entertainment experience by delivering solutions to businesses to protect, enhance and distribute digital goods to consumers across multiple channels. Macrovision’s technologies are deployed by companies in the entertainment, consumer electronics, cable and satellite, and online distribution markets to solve industry-specific challenges and bring greater value and a more robust user experience to their customers. The result of deploying Macrovision’s solutions is a simple end user experience for discovering, managing and enjoying digital content. Today, Macrovision provides connected middleware, media recognition, interactive programming guides, copy protection and rich media, data and metadata on music, games, movies and television programming. The company also operates an entertainment portal which can be found at http://www.allmusic.com. Macrovision holds over 4,200 issued or pending patents and patent applications worldwide.

In cooperation with:

The Cable Show '09 is the only industry event to unite visionary leaders from cable, content and online media sectors in exclusive appearances that deliver the information and insight you need to compete.  It's insight in real time.
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