But thermostats collecting personal data is not a hypothetical. In fact, by 2017, more than half of the thermostats sold in the United States will be of the "smart" variety, according to market research firm Parks Associates.
From the article "Can You Place A Price On Privacy?" by tampabay.com
Parks Associates, a market research and consulting firm, released information that demonstrates sports fans’ willingness to pay more than $20 per month for all games. Over 60% of soccer fans p...