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Mobile Internet and E-mail Services Jump in Popularity Among U.S. Consumers

November 30, 2009

Adoption of non-text mobile data services has exceeded 40% of the more than 70 million U.S. broadband households with a mobile phone service, according to Parks Associates' new consumer study Mobile Convergence: Platforms, Applications, and Services.

"Non-text mobile data services are central to wireless carriers' long-term plans for revenue growth," said Harry Wang, Director of Health and Mobile Product Research, Parks Associates, "The strong growth in usage of mobile Internet, e-mail, social networking, and navigation during the past two years shows consumers are eager for mobile applications that offer convenience and rich features."

Use of multipurpose devices like smartphones is another driver, Wang said. "Smartphone penetration will exceed 30% of broadband households in 2009. These 20 million households will be a perfect target for carriers to market their mobile data services."

From the article, "Mobile Internet and E-mail Services Jump in Popularity Among U.S. Consumers"

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