ZDNet

Wednesday, February 08, 2012

Tablets boosting mobile gaming, in-app purchases

The whitepaper, Trends in Digital Gaming: Free-to-Play, Social, and Mobile Games, points out that this demographic has grown from 7 percent in 2008 to 18 percent by 2011.

Growing interest in tablets is largely behind this as 71 percent of adults and 79 percent of teens are - ...read more

Friday, January 20, 2012

Google TV moving at 'appropriate pace'

According to Kurt Scherf, vice president and principal analyst at Parks Associates, TV makers have shown their openness to the concept of Internet-connected TVs by exploring the various platform options. He added that Google TV--with its Chrome browser and keyboard integration--is targeted at the high-tech enthusiast market, whereas - ...read more

Friday, July 15, 2011

Social games ads potential still limited

Pietro Macchiarella, research analyst at Parks Associates, for one, said ad spend on social games is "definitely" growing, but only major social game publishers are able to attract significant advertising currently. Even then, their revenue share from advertising is still much smaller than sales of virtual items, added the - ...read more

Thursday, June 02, 2011

TV Everywhere is Taking Over Everything

According to research conducted by the Parks Associates research firm, there will be approximately 50 “TV Everywhere” sources by July 2011.

From the article, "TV Everywhere is Taking Over Everything" by Rachel King

- ...read more

Thursday, June 02, 2011

TV Everywhere is Taking Over Everything

According to research conducted by the Parks Associates research firm, there will be approximately 50 “TV Everywhere” sources by July 2011.

From the article "TV Everywhere is Taking Over Everything" - ...read more

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