Monday, February 09, 2015

Cord-cutters rejoice: Sling TV starts up

At CES, Dish CEO Joe Clayton said that Sling TV was "aimed squarely at the millennial audience -- those 18- to 35-year-olds, who represent a market virtually untouched by the pay TV industry today." I'm sure that millennials won't be the only ones flocking to Sling TV.

According to SNL Kagan, the media and communications analyst company, the number of American households that pay for broadband Internet but skip cable television increased by 16 percent from 9.2 million in 201 ...read more

Wednesday, December 03, 2014

Reports show it's becoming a cord cutter's world

Once upon a time, we watched three or four fuzzy over-the-air (OTA) TV channels with a pair of rabbit ears. Then, we got cable, and after that we got satellite — hundreds of channels and nothing to watch with an ever-increasing bill. Now, many of us are moving to à la carte Internet selections.

How many of us? According to Parks Associates, 10 percent of US broadband households have already purchased a streaming media device in 2014, and the holiday buying season has only ju ...read more

Tuesday, August 26, 2014

Wearables and health insurance: A health bar over everyone's head

The wearables market is currently a pretty small one. It optimistically represents about 2 percent of the billion or so smartphones shipped last year. This means that there's huge potential for growth, especially where corporations are buying them by the thousands.

According to Parks Associates, 22 million fitness-tracking devices will be sold this year, and this is set to increase to 66 million by 2018, with corporate-wellness programs accounting for a third of that.

On ...read more

Thursday, January 02, 2014

CEA report hints at boom coming for health wearable tech

If wearables have one shot at making it big, then the health sector is where it will be. And 2014 will only be the beginning, based on a new report from the Consumer Electronics Association.

Published in conjunction with market research firm Parks Associates, the report projects that revenue for "personal health and wellness product sales and software and service revenues" will leap by more than 142 percent over the next five years.

Thus, the CEA and Parks Associates ana ...read more

Monday, February 25, 2013

Qualcomm baking Dolby Digital Plus directly onto chips to save time, money

Citing a company report about mobile and sound technologies, Dolby found that (in the United States, at least) younger consumers were the most likely to say that audio quality on entertainment features is a consideration when purchasing a mobile device.

Specifically, 85 percent of tablet and smartphone owners between the ages of 18 and 24, and 79 percent of those between the ages of 25 and 44, replied that audio quality is a consideration -- compared to only 65 percent of re ...read more

Wednesday, February 08, 2012

Tablets boosting mobile gaming, in-app purchases

The whitepaper, Trends in Digital Gaming: Free-to-Play, Social, and Mobile Games, points out that this demographic has grown from 7 percent in 2008 to 18 percent by 2011.

Growing interest in tablets is largely behind this as 71 percent of adults and 79 percent of teens are said to play games on tablets for at least one hour each month.

As tablet sales rise, game developers will place further focus on designing more complex games for this platform, facilitating a new and ...read more

Friday, January 20, 2012

Google TV moving at 'appropriate pace'

According to Kurt Scherf, vice president and principal analyst at Parks Associates, TV makers have shown their openness to the concept of Internet-connected TVs by exploring the various platform options. He added that Google TV--with its Chrome browser and keyboard integration--is targeted at the high-tech enthusiast market, whereas more mass market smart TVs would be built on an apps interface and using a remote control for navigation.

With these in mind, he said Google is ...read more

Friday, July 15, 2011

Social games ads potential still limited

Pietro Macchiarella, research analyst at Parks Associates, for one, said ad spend on social games is "definitely" growing, but only major social game publishers are able to attract significant advertising currently. Even then, their revenue share from advertising is still much smaller than sales of virtual items, added the analyst.

Macchiarella says that social games offer advertisers the opportunity to integrate brands with gameplay and can therefore obtain higher gamer eng ...read more

Page(s):   of   2 Next
© 1998-2019 Parks Associates. All Rights Reserved.