XO Jane

Saturday, October 05, 2013

Women and Gadgets: A Love Story

Home, beauty and childcare products have been marketed primarily to women since they were invented. But our love of gadgets extends beyond these. According to a 2012 study by Parks Associates, women are more likely to purchase tablets, laptops, and smartphones –- the only category men were more interested in was flat-screen LCD televisions.

From the article, "Women and Gadgets: A Love Story" by Nico Mara-McKay.

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