WARC

Monday, November 12, 2012

New digital ad model works for Kellogg

Parks Associates forecast that this format will account for 50% of North American display ads in volume terms by 2017, with spending standing at $16.8bn by this date, versus $1.6bn in 2012.

Having seen his own company ramp up its activity in this area, Arnold suggested that such ambitious projections were not completely unfounded.

From the article, "New digital ad model works for Kellogg."

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