Comcast and other pay-TV operators are offering television on multiple devices in order to reduce customer defections and add value. "The pay TV providers are really wary of losing customers to alternative video sources" like Amazon, Hulu and Netflix, Kurt Scherf, vice president and principal analyst with market research - ...read more
"The Smart TV Field Trial allows companies to gain early insights into connected-device advertising and interact with an entertainment audience that's becoming increasingly fragmented," said Heather Way, research analyst at Parks Associates. - ...read more
Comcast and other pay-TV operators are offering television on multiple devices in order to reduce customer defections and add value. "The pay TV providers are really wary of losing customers to alternative video sources" like Amazon, Hulu and Netflix, 
