Vision Magazine

Monday, November 21, 2011

Viewers Are Looking at TV in a Whole New Way

"The role of smart TV has expanded well beyond video-on-demand," says Kurt Scherf, vice president and principal analyst at researcher Parks Associates. Open development platforms, he points out, enable original equipment manufacturers (OEMs), third-party providers and independent apps providers to target "features such as multi-screen interactivity, new entertainment options and new ways of centralizing content, information and control in the connected home."

Meanwhile, the more

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