Virtual Strategy Magazine

Tuesday, March 13, 2012

Over 60% of U.S. Tablet Owners Use Device Weekly to Listen to Music, Driving Growth in Networked Home Audio Products

Parks Associates reports over 60% of U.S. tablet owners use the device weekly to listen to music, and these consumer habits will drive deployment of home audio products with embedded networking technologies. The research firm's report Networked Audio Products: Market Update says audio product manufacturers will add networking in order to connect their - ...read more

Monday, March 12, 2012

Broadband Services: Global Outlook

"Broadband is a key enabling technology for the growth of the connected home and is a fundamental component of bundled services for operators," said Brett Sappington, director, research, Parks Associates. "Broadband penetration and speeds are increasing in all parts of the world, and service providers are - ...read more

Wednesday, February 01, 2012

Solutions enable service providers to add new revenue streams and increase average revenue per user

Cellular M2M connections are forecast to grow from 135 million in 2011 to 2.3 billion by 2020, as research from Parks Associates shows a great potential for service providers in the emerging connected home market. For example, 12 percent of US consumers and 9 percent of Western European consumers are highly interested in home security and home automation, - ...read more

Thursday, January 05, 2012

Mobile Payment: Technologies and Business Models

"With the creation of the ISIS initiative in 4Q10 and the launch of Google Wallet in 3Q11, the mobile payment industry is riding the recent momentum to build scale," said Harry Wang, Director of Health and Mobile Product Research at Parks Associates. "The success of the mobile payment industry not only - ...read more

Wednesday, January 04, 2012

Roku Breaks the Smart TV Mold

“Smart TV manufacturers have struggled to find an application platform that sticks with consumers especially since software is not their area of expertise,” said Kurt Scherf, vice president and principal analyst at Parks Associates. “The Roku Streaming Stick is a game changer for the Smart TV market. It takes the - ...read more

Tuesday, January 03, 2012

Parks Associates Addresses New Business Strategies Impacting Connected and Mobile Devices at CONNECTIONS Summit at CES

International research firm Parks Associates will highlight its latest consumer and industry research in these key markets at CONNECTIONS™ Summit at 2012 International CES in Las Vegas on January 10.

Parks Associates forecasts more than 920 million connected devices, including smartphones and tablets, will be sold worldwide in 2012, and revenues - ...read more

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