Thursday, October 11, 2018

Local News Sources Losing Ground To Live Streaming From Social Media

A growing number of U.S. broadband households is spending more time watching user generated live content on social media, according to a new industry report from Parks Associates. The growth in this sector parallels a declining number of viewers getting their news from local new sources.

From the article "Local News Sources Losing Ground To Live Streaming From Social Media" by Tom Butts.

Thursday, January 19, 2017

Report: Antenna Only Homes Increase to 15 Percent

While we’re certainly no longer in the days where people had a pair of rabbit ears on top of their TV sets, the use of antennas are making a little bit of a comeback according to a recent report from Parks Associates. As a result of the cord-cutting trend and the decline of pay-TV subscriptions, the “360 View: Entertainment Services in U.S. Broadband Households” report shows there has been an increase in antenna-only homes to a total of 15 percent.

From the article "Report: more

Friday, March 11, 2016

NAB Online Video Conference Keynote Adds Amazon’s Michael Paull

Other panels the NAB is highlighting include a research presentation by Brett Sappington, director of research at Parks Associates, titled “Adoption, Churn, and the Risky Lives of OTT Video Services;” “TV and Video Advertising in Transition” that features Scott Ferber of Videology, Anil Jain of Brightcove, Rany Ng of Google, and Operative’s Lorne Brown as the moderator; “Mobile Vido’s Explosion: Personalized TV Has Arrived” with Paul Peterman of Facebook, Frank Sinton of Beachfr more

Thursday, February 18, 2016

Cloud DVR: Navigating the Market for a Brighter TV Future

Despite various regulatory challenges in the U.S. and Europe, which slowed initial uptake, the total number of cloud DVR subscriptions globally is now estimated by Parks Associates to be more than 4.6 million. With this rapid uptake, the future looks relatively bright for pay-TV providers in the cloud DVR market; however, a rush of new vendors in this space means that providers should be careful to ensure that their cloud DVR services are maximized to increase profits over the l more

Friday, April 25, 2014

Interest in OTT Heats Up

The reach of Netflix is also still going strong. According to a recent study from Parks Associates, 86 percent of Roku owners use a subscription OTT service of one kind or another, with 75 percent of them choosing Netflix.

Until Netflix’s Ultra HD service officially launches, there will be questions about how well streaming OTT services, including Netflix, can actually handle such bandwidth-intensive traffic accordingly (although an early review of the service in the “Wall S more

Thursday, April 17, 2014

Pearl Group Tests OTA Broadcasts of Interactive Content and Ads

The group, known as Pearl (an early adopter of mobile DTV transmissions in the U.S.), is looking to pursue new opportunities in digital media for local stations and is now targeting Internet-connected televisions, also known as "smart TVs." According to the Consumer Electronics Association, smart TVs represent one of the fastest growing categories in the industry.

In its "Global Digital Living Forecast Workbook" from March 2014, Parks Associates estimates that the number of more

Thursday, April 03, 2014

NAB 2014: Addressing the 4K Content Gap

The market for 4KTV, or Ultra HD (UHDTV), is limping along at the moment despite comparatively low set prices, due to a lack of content that adheres to the 3840 pixels x 2160 lines spec for broadcast. While no one is really sure of the format's future, several market studies predict that consumers will come around a lot sooner than they did in the early days of HDTV. One such research firm, Parks Associates, has said that 4K TVs will follow a similar, but faster, growth pattern more

Monday, February 10, 2014

Connected Media Big at CES

Although Apple TV (not present at CES) and Roku control 64 percent of the Internet TV set-top box market according to Parks Associates, dozens of companies want a piece of that business. “Smart TV” products with built-in IP access would seem to obviate the STB category, but hopefuls see two significant opportunities: cable cord-cutters and viewers who do not have Internet-ready TV receivers.

While Google’s $35 Chromecast dongle for IPTV reception generated massive attention more

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