TV Media Insights

Monday, June 10, 2013

The 2013 Cable Show

Based on research from Parks Associates, Hulu Plus is most likely to cannibalize broadcast TV viewing. Over one-half of Hulu Plus subscribers watch programs on Hulu Plus instead of watching them on broadcast TV. In other research findings…

- 26 percent of U.S. broadband households own a smart TV and 46 percent own at least one set-top box.
- 63 percent of smart TV owners connect the set to the Internet, and 79 percent of these owners use the TV to watch premium online vide more

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