The Valley Dispatch

Thursday, October 17, 2013

Shop 'n surf: Buyers turn to apps for retail decisions

One in four U.S. consumers now rely on their smartphones for advice and guidance when shopping in physical stores.

According to Parks Associates, over 25 percent of shoppers use their devices to research products, when buying consumer electronics devices from bricks and mortar stores.

Further proving that the smartphone is well and truly cemented into modern life, the study shows that among U.S. consumers, those that frequent Target are the most likely to turn to their h more

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